Speaking to CNBC-TV18's Shereen Bhan, Goenka said, “Most of our catalog uses AI to create fresh videos. All classics… you have completely modern AI-generated videos.” He added that the entire initiative can be carried out at just a small portion of the traditional production costs, with the potential total investment of around 200 crore, converting the company's 20,000 top songs into AI-generated videos.
Opportunities are important. With over 87,000 songs in its library, Saregama could potentially monetize most of its catalog on digital platforms like YouTube. “It could be a huge revenue generator,” Goenka pointed out.
The company is also exploring AI-generated films. “The whole production and the entire casting are AI. You produce the entire film at a cost of less than £5 crore. If you can earn 10 crores, then you're 100% return on investment,” he said. The first AI film is expected to unfold within the next 12 months, with plans for both theatrical and OTT releases being considered. Goenka also pointed out that Salegama is a consistent profit driver for the RPSG group. “The business has given us a CAGR of about 23% per year in terms of profit over the past five years,” he said.
Saregama reported record revenues of $1,171.3 trillion in 2025, up 46% year-on-year, with EBITDA of around 356.6 crores. Music remained the biggest revenue contributor. The company has led to continued high content investments, allocating approximately 1,000 crores between fiscal 2025 and 2027.
Saregama's move is as global entertainment companies increasingly experiment with AI to reduce costs and streamline production. International players such as Warner Music, Universal Music Group and Sony Music are beginning to explore AI for music and video production. In India, Saregama appears among the first to integrate AI on a massive scale with both music and film content.
At the same time, the Indian music scene has already witnessed early experiments with AI. In July this year, film director Ken Ghosh unveiled Parcaine Biñeg Jayyin, which was billed as India's first fully generated music video. The melancholic acoustic ballad featured “Aila,” a fully AI-created artist with a voice and persona designed through generative technology. Kolkata-based indie singer Siddhant Goenka injected AI into four of the six pop-rock videos, combining human artistry with mechanical creativity. His work, as he says, left an audience member “unbelievable.”
Goenka emphasized that AI initiatives are being led by next generation leadership. “This is led by my daughter… Renewables have Shashwat.
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