The new service combines traditional SEO, AI search optimization, structured content, brand authority development, and performance reporting to make businesses easier to find, understand, and trust online.
Linda Jo Thornburgh Introduces Higher Images AI Optimization Package for Small Businesses
In this promotional image, Higher Images President Linda Jo Thornburgh unveils a new AI optimization package designed to help small and medium-sized businesses improve visibility across traditional search engines and AI-powered discovery platforms. The Higher Images package combines search engine optimization with AI search optimization, answer engine optimization, generation engine optimization, structured website content, LLM information page development, brand authority strategy and performance reporting. Founded in 2000, Higher Images is a full-service digital marketing and advertising agency serving businesses throughout the United States. The agency also offers website design, paid advertising, social media marketing, content development, public relations, reputation management, and branding. For more information, please visit www.higherimages.com.
PITTSBURGH, Pa., July 23, 2026 (Globe Newswire) — Higher Images, an award-winning full-service digital marketing and advertising agency, today announced the launch of an enhanced AI optimization package designed to improve the way small businesses are discovered and displayed across traditional search engines and AI-powered platforms.
The new package combines established search engine optimization practices with new strategies commonly referred to as AI search optimization, answer engine optimization, and generation engine optimization. Higher Images has developed the service to address the growing number of consumers who use conversational search tools and AI-generated answers to research companies, compare services, and make purchasing decisions.
“Small businesses have spent years learning how to compete on Google, and now the search landscape is changing again,” said Linda Jo Thornburg, president of Higher Images. “Business owners are asking whether their companies can be seen in AI-generated answers, whether the information being presented is accurate, and what they can do to stand out even more. Our AI optimization package was created to provide a practical, easy-to-understand plan.”
Helping search engines and AI systems understand your business
Traditional SEO focuses on making your web pages more discoverable and competitive in search engine results. AI-powered discovery requires another consideration: Is a company’s information clear, consistent, reliable, and structured enough to be understood and accurately summarized?
The AI Platform may obtain information from company websites, company listings, online reviews, media coverage, social channels, and other third-party sources. If these signals are incomplete or inconsistent, the resulting business description may also be incomplete, inaccurate, or missing.
Higher Images’ AI optimization package is designed to evaluate and enhance these signals.
Depending on each organization’s needs, the package may include:
AI visibility and website readiness assessment
Traditional SEO vs. Local SEO
AI search optimization
Response engine optimization
Generation engine optimization
Review of website content and information architecture
Technical SEO and structured data recommendations
Development of company, service and location entities
Developing an LLM information page
Frequently asked questions and conversation content
Website copy designed around customer questions and search intent
Brand consistency and online authority reviews
Competitive AI Visibility Survey
Public relations activities and third party development
Online reputation and review strategy
Optimize your Google Business Profile
AI-powered reporting and performance analysis
Ongoing content and optimization recommendations
Packages can be customized based on your company’s industry, geographic market, existing website, available content, and growth priorities.
AI optimization is based on strong marketing fundamentals
Higher Images emphasizes that AI optimization is not a replacement for traditional SEO, website quality, public relations, reputation management, and brand development. Instead, the new package aligns these areas to help businesses present clear and consistent information across multiple digital channels.
“AI optimization is not about putting some phrases on your website and hoping a chatbot notices them,” Thornburg said. “It starts with the basics: a technically sound website, useful content, consistent business information, clearly defined services, trusted expertise, positive reputation signals, and third-party agencies. AI has changed the interface, but trust remains the currency.”
The Higher Image approach begins by examining what companies say about themselves and how that information is displayed across their broader digital footprint.
The agency then identifies any gaps that may be making it difficult to understand your business. These may include unclear service descriptions, missing location information, inconsistent brand details, outdated history, weak trust signals, insufficient support content, or lack of reliable third-party references.
Designed for small businesses
Many small businesses don’t have an in-house SEO department, AI strategist, content team, public relations staff, or web development team working together. As a result, your online presence may be managed through multiple external vendors or only addressed when issues arise.
Higher Images’ packages are structured to give businesses access to tailored support without the need to assemble multiple specialized teams.
“Small and medium-sized businesses should have an opportunity to compete with AI-powered discovery even if they don’t have an enterprise-level marketing department,” Thornburg said. “Our responsibility is to demystify the mystery, explain what’s important, and develop a strategy that fits our clients’ actual goals and resources.”
This service is aimed at professional service firms, healthcare providers, contractors, manufacturers, retailers, hospitality industries, nonprofit organizations, and other businesses looking to improve their online visibility.
Supports accuracy, authority, and visibility
Higher Images’ AI optimization process focuses on three core goals:
accuracy
Ensure that important information about your business is clear and consistent, including name, location, services, leadership, credentials, and service areas.
authority
Create useful content, expertise, reputation signals, media coverage, and other trusted references to help demonstrate why your business should be trusted.
visibility
Improve your ability to discover businesses across traditional search results, local search experiences, and AI-assisted research.
Marketing Provider cannot guarantee that any particular AI Platform will mention, cite, or recommend your business. Higher Images is instead focused on powering digital signals that search engines, prospects, and AI systems can use to understand and evaluate your organization.
“We don’t promise that companies will have access to every answer that AI generates,” Thornburgh said. “What we can do is make business online easier to understand, more consistent, and more trustworthy. These improvements support traditional search, AI discovery, and most importantly, customers looking to make informed decisions.”
25+ years of marketing and technology experience
Founded in 2000, Higher Images has helped thousands of businesses navigate major changes in website technology, online advertising, search engines, social media, and mobile marketing. The agency has designed and developed more than 10,000 websites and generated more than 10 million leads through marketing strategies, advertising campaigns, and proprietary technology.
The company’s AI optimization services build on that experience by marrying emerging technologies with established areas such as website development, SEO, content, reputation, public relations, advertising, and lead generation.
“New technology is only valuable if it helps solve real business problems,” Thornburg said. “Our goal isn’t to chase every shiny AI tool. Our goal is to help companies use the right technology to become more visible, communicate more clearly, and create meaningful opportunities.”
Higher Images’ AI optimization package is available to businesses across the United States. Businesses interested in assessing their current AI search visibility and website readiness can learn more by visiting the Higher Images AI Marketing Services page or www.higherimages.com.
About top images
Founded in 2000, Higher Images is an award-winning, full-service digital marketing and advertising agency that helps businesses increase visibility, build authority, generate qualified leads, and support long-term growth. For more than 25 years, the agency has designed and developed more than 10,000 websites and generated more than 10 million leads for its clients.
Higher Images provides business solutions focused on website design and development, search engine optimization, paid search and social advertising, social media marketing, content development, public relations, branding, reputation management, traditional advertising, marketing technology, and AI. Higher Images serves businesses throughout the United States from locations in Pennsylvania and Florida.
For more information, please visit www.higherimages.com.
