TikTok has announced a new way to watermark (or label) its AI, in a new attempt to curb the rise in AI-generated misinformation taking over social media platforms.
The platform today announced it is joining the Adobe-led Content Authenticity Initiative and the Content Provenance and Authenticity Coalition (C2PA), a nonprofit advocacy project that aligns technology and social media companies on best practices around so-called “content provenance.” Did. ,” or “basic, reliable facts about the origins of digital content.”
TikTok already labels AI-generated content created using proprietary AI effects (AIGC) and requires users to label unique AI content uploaded, but the new policy will Automatic monitoring applies to content created offsite. TikTok's stated intent with the partnership is for an automated labeling system to parse the metadata of images and videos and read content credentials to quickly identify them as being generated by AI.
The platform also said it will begin attaching content credentials to TikTok content itself so that others can see when, where and how the content was created or edited. The company has now become the first social media company and video platform to sign on to Adobe's Content Credentials standard. luck I will report it.
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“Experts widely recommend the AIGC label as a way to support responsible content production, but also warn that the label can cause confusion if viewers don't understand what it means. ” the company said in a statement. “That's why we've been working with experts to develop a media literacy campaign to help the community identify and think critically about his AIGC and misinformation.”
TikTok was also created alongside the Poynter Institute's MediaWise, a youth-focused fact-checking project, and Witness, a human rights organization that teaches civilians how to use technology to record and protect themselves. We will also be releasing 12 new media literacy resources. WITNESS also provides guidelines and advice for identifying deepfakes and other AI threats.
Other technology platforms, similarly flooded with generative AI offerings, are also taking their own paths toward improved labeling and watermarking. Meta announced his new AI content labels in April. Shortly thereafter, Snapchat announced that it would add automatic, user-visible watermarks to all content created using its in-house AI tools. A transparent Snapchat logo watermark is added to the image when it is downloaded to your device or exported from the platform.
Meanwhile, TikTok has launched these intended AI protection features amid a focus on the platform's role in global organizing and its potential impact on the upcoming presidential election. The new policy also comes amid the company's last-ditch efforts to protect the app's place on American phones, including a recent lawsuit against the U.S. government over the Biden-approved ban on the app. It was done.
