AI image generators are evolving so fast that people have done all sorts of fascinating tests. With the new feature he of one of the most popular text-to-image tools, some people have checked if it can be used for logo redesign. I even think some of the results are better than the original.
Midjourney has further expanded the platform’s capabilities by incorporating another technology that has evolved in parallel with image generation: image description. One user tried to use it to describe an iconic logo and then use the description as a prompt for a new design (For the basics of AI text-to-image generation, see How to use DALL-E 2 See article).
I ‘/describe’ some logos to Midjourney v5 to see how those prompts are made and what they make accordingly.Starbucks pic.twitter.com /EiKujhTl1wApril 4, 2023
In addition to using the “/imagine” prompt to generate images based on text descriptions, Midjourney users can now reverse-engineer images in the opposite way. You can ask Midjourney to create a text description for you by uploading an image and using the “/describe” prompt. By tweaking it and using it, you could theoretically generate a similar image with the changes you want.
The AI image generator won’t generate the same image twice from the same prompt, so using the exact description you get with “/describe” will still generate variations of the original image. A user named fofrAI twitter (opens in new tab)from Apple to Starbucks, Twitter and Pepsi (or should it be Pespi?) I tried it on logo designs to see if I could “redesign” their logos.
Quite a few people seem to think the Starbucks logo redesign is better than the original, but louder and lacking balance and symmetry. . Pepsi even changed its name because the AI image generator can’t handle text.
But I have a question about your use case. The fact that some of the logos created are very similar to the actual design is likely a result of inclusion in Midjourney’s training data, rather than just a description. Typing “Starbucks logo” as a prompt to the AI image generator may look scary, but you’ll know it knows what it is.
AI image generators can be interesting tools for pitching ideas, but successful redesign ideas come about by accident. Even adding specific descriptions trying to tweak the design according to an idea already in mind is still very hit and miss for now, but soon you can describe existing logos and tweak the descriptions It may become like this. Go simpler or flatter (as you’ve seen with so many car logo rebrandings), or tweak colors and other details.