The partnership connects Seen.io’s personalized video platform with Xtremepush’s leading iGaming CRM and loyalty solution and has been validated by shared customer Superbet to deliver +2.2pp FTD improvement and 86% NPS improvement.
Seen.io, an AI-powered personalized video platform, and Xtremepush, the leading CRM, engagement and loyalty marketing platform for iGaming operators, today announced a strategic partnership to help operators deliver 1:1 video personalization at scale within their existing CRM and player engagement workflows.
The partnership brings together two best-in-class solutions: Xtremepush’s real-time customer data platform, omnichannel orchestration and loyalty engine. The other is Seen.io’s ability to automatically generate and deliver personalized video experiences triggered directly from your CRM or marketing automation platform.
Under the agreement, iGaming operators using Xtremepush will be able to seamlessly activate Seen.io’s personalized videos as part of a player’s lifecycle journey, from onboarding and FTD conversion to reactivation, VIP certification and loyalty campaigns, without incurring additional technical overhead.
Market validation: Superbet case study
The partnership is underpinned by a proven real-world case study with Superbet, one of Europe’s leading sports betting and iGaming brands and a mutual customer of Seen.io and Xtremepush.
Superbet introduced personalized videos as part of new player onboarding, greeting each registrant by name with a customized welcome video sent via email on the first day after registration. This campaign was validated through a rigorous two-month A/B test against a standard email onboarding sequence. The results were conclusive:
• +2.2 percentage point increase in first deposit (FTD) conversions
• Personalized video recipients have 86% higher Net Promoter Score (NPS) compared to standard email.
• Email open rate is 37% compared to average 29%. Video click-through rate 7% vs. average 2.3%
• 61% of video viewers felt “very motivated” to make their first bet, compared to 48% of the control group.
Superbet has since integrated personalized video as a cornerstone of its player engagement strategy, and this approach was also showcased at ICE 2025 in a joint presentation on ‘Accelerating FTD Conversions with Personalized Video’.
“Positive emotions and increased motivation are driving longer player lifecycles and higher retention rates,” said Andrei Popa, Superbet Online VP. “Seen.io has redefined our engagement strategy, and personalized videos are now the cornerstone of building loyalty. With personalized videos, players are exploring more and engaging more.”
What partnerships bring to carriers
Operators running Xtremepush can now activate Seen.io’s personalized videos throughout the player lifecycle without adding any technical complexity. Xtremepush’s platform sends player data to Seen.io in real-time via webhooks. Seen.io renders and returns personalized videos and thumbnails. Campaigns are automatically launched via the operator’s preferred channels.
The main use cases are:
• Onboarding and FTD Conversion: Personalized welcome videos that take players from registration to first deposit.
• Reactivation: Re-engage lapsed players with content that references their history and preferred products.
• VIP and Loyalty Recognition: Celebrate milestones and reward players with exclusive experiences
• Deliver bonuses and promotions: Communicate welcome offers, free bets, and seasonal promotions with videos that stand out in a crowded inbox.
This integration is CRM-driven. This means Seen.io automatically handles all video generation and distribution infrastructure at scale, while carrier marketing teams retain control over campaign logic, segmentation, and timing.
Robbie Sexton, Director of Partnerships and iGaming at Xtremepush, commented:
“Personalized video changes that. When Seen.io joined the XP Partner Program, it was a natural fit. It’s a proven, high-impact capability built directly into the way our customers already do things. Superbet’s results speak for themselves, and we’re excited to offer this to carriers on our network.”
Marius Tungesvik, Director of Global Partnerships at Seen.io said: “Xtremepush has built one of the most sophisticated CRM platforms in iGaming, and what excites me is what happens when you layer personalized video on top of that foundation at exactly the right time.
“Superbet is proof of that. FTD increased by 2.2 percentage points and NPS nearly doubled over standard email. These are no small gains. This is proof of what happens when a great CRM infrastructure and personalized video work together.”
