LOS ANGELES, June 26, 2024 (GLOBE NEWSWIRE) — AI Breakthrougha leading market research organization that identifies top companies, technologies and products in the global artificial intelligence (AI) market, today announced AdtheorentAdTheorent Inc., a machine learning pioneer using privacy-focused solutions to deliver measurable value to programmatic advertisers, has been named the winner of the “Best Predictive Modeling Solution” award, marking AdTheorent’s sixth win in the AI Breakthrough Awards program.
AdTheorent developed AdTheorent Predictive Audiences, an algorithmic audience targeting solution developed by ABi™, as an innovative, privacy-focused alternative to ID-based programmatic media audience targeting. ABi™, an ML-powered platform tool suite, leverages customizable, primary-source seed data sets to mimic an advertiser's target audience profile. ML reads signals from the data and builds predictive audience models that evaluate programmatic inventory based on the likelihood of reaching individuals matching the desired profile.
This privacy-focused predictive scoring delivers superior audience quality and KPI performance without the use of cookies or IDs. Introducing AdTheorent Predictive Audiences into the platform augments AdTheorent's KPI-based impression scoring, providing an increased level of privacy-focused, data-driven precision and accountability. Predictive targeting allows campaigns to be optimized to advertiser-specified KPIs. Use of ABi™ audience profile parameters is flexible and can be customized to each marketing strategy.
“AdTheorent's algorithmic audience solution represents the future of programmatic audience targeting – a necessary and significant step forward from opaque ID-based audience segments that don't drive value for advertisers,” said Jim Lawson, CEO of AdTheorent. “We're grateful that AI Breakthrough has recognized our 12+ years of commitment to building and powering the most advanced and differentiated AI-based advertising technology solutions to date.”
The AI Breakthrough Awards' mission is to celebrate excellence and recognize innovation, effort, and success in a variety of AI and machine learning-related categories, including generative AI, computer vision, AIOps, deep learning, robotics, natural language processing, and industry-specific AI applications. This year's program received more than 5,000 nominations from more than 20 countries around the world.
“AdTheorent uses advanced machine learning and privacy-focused solutions to provide marketers with effective advertising campaigns. Seed data has traditionally been used to directly target audience segments, and digital advertisers have been using the same types of targeting for years,” said Steve Johansson, Managing Director at AI Breakthrough. “Built by ABi™, AdTheorent Predictive Audiences represents a more modern way for brands to reach relevant individuals without relying on targetable user IDs or cookies. The result is a level of privacy-focused, data-driven precision and accountability never before seen in digital advertising, which is why we named it 'Best Predictive Modeling Solution.'”
About AI Breakthrough
Part of Technological breakthroughis a leading market intelligence and recognition platform for global technology innovation and leadership, and its AI Breakthrough Awards program is dedicated to honoring excellence in artificial intelligence technologies, services, companies and products. The AI Breakthrough Awards publicly recognize the achievements of AI companies and products in categories including generative AI, machine learning, AI platforms, robotics, business intelligence, AI hardware and computer vision. For more information, please visit translation:.
Tech Breakthrough LLC does not endorse any vendor, product, or service featured in our awards program, nor does it advise technology users to select only vendors that have received an award designation. Tech Breakthrough LLC awards are based on the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, express or implied, with respect to this awards program, including any warranties of merchantability or fitness for a particular purpose.
About AdTheorent
AdTheorent uses advanced machine learning technology and privacy-focused solutions to deliver effective advertising campaigns to marketers. AdTheorent's machine learning-powered media buying platform powers predictive targeting, predictive audiences, geography, audience expansion solutions and in-house creative capability Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transactional model enable advertisers to identify the most qualified potential consumers coupled with optimal creative experiences to deliver superior results based on each advertiser's real business objectives.
AdTheorent is a consistent winner of numerous technology, product, growth and workplace awards. AdTheorent was named “Best AdTech Platform” at the 2024 Digiday Media Awards and won the AI Breakthrough Award and “Most Innovative Product” (BIG Innovation Award) for the sixth consecutive year. Additionally, AdTheorent is the only company to have won Frost & Sullivan's “Digital Advertising Leadership Award” seven times. AdTheorent is headquartered in New York with 14 locations across the United States and Canada. For more information, please visit www.adtheorent.com/. Adtheorent.
