YouTube is announcing some new updates to its in-stream boost option, Promote, and is also experimenting with new AI-powered image conversion options that may offer another way to create short clips.
First, there’s the YouTube promotion. YouTube has rolled out a new update to Promote, a boost option for YouTube clips. This allows creators to show clips to viewers based on their interests.
So if you want to reach a specific community within your app, you can now promote your content as follows: Gamers, beauty enthusiasts, travel enthusiasts and more.
YouTube Promote provides a simplified YouTube advertising experience, giving creators the opportunity to quickly amplify their clips in-stream.
As you can see in this example, the YouTube promotion flow has an easy setup process that helps you get more views and engagement.
And now you have more audience targeting options based on simple qualifications of the people you want to reach. It could be a useful addition, especially for those looking to launch a channel.
Currently, interest targeting is only available when setting up promotions on desktop, but will soon be available on mobile apps.
On another front, YouTube is also rolling out new options to combine still images into short video clips.
As you can see in this example, YouTube is testing a new process (called “Materials”) that allows you to select up to three images and optionally combine them into a video clip with audio.
According to YouTube:
“We know many of you were looking forward to a more powerful way to visualize your ideas and turn static images into dynamic stories. Individual to video lets you turn text prompts and reference images into 8-second video clips using the latest Veo GenAI model.”
Google announced a major update to its Veo AI video generation system this week. It integrates with YouTube and powers this new element.
This provides more space for video creation.
So while it’s only 8-second clips for now, this could be a particularly interesting option due to Veo’s improved image consistency, which could help deliver realistic-looking videos from images.
If that’s what you want. I still feel that most people would prefer to experience it firsthand, rather than pretending to experience it by simulating it with an AI tool. But there could be some interesting use cases, and this could also be an interesting AI option for at least some users.
This update is part of a broader rollout of Veo 3.1 on YouTube, which is currently underway.
