Google announced a range of new artificial intelligence (AI) tools for retailers, including tools to help generate product images and videos.
“Nowadays, shoppers have so many options, we are introducing A new way for shoppers and sellers to connect through rich, engaging content. ” matt madrigalvice president, general manager, merchant When you shop with Google, in Tuesday (May 21st) blog post Announcement of new features.
One of the key features is the introduction of visual brand profiles in Google Search, which will highlight the information retailers provide through Google Merchant Center, according to the post. These profiles include attractive product and brand images, videos, customer reviews, and current deals and promotions.
To help retailers create better branded content, Google has powered its AI-powered Product Studio. Content creation platform, the post said. Sellers can now generate new product images that match their unique branding style by simply uploading an image and adding a prompt to describe the scene. Product Studio also allows you to generate videos from a single photo, allowing you to create short videos and his GIFs for social media.
According to the article, Google is leveraging generative AI technology to enable shopping ads with three new ad formats. These formats include the ability to link short product and creator videos to your ads, and shoppers can access these videos directly from search. Additionally, an AI summary appears below the video highlights, providing important details about the product.
Google also virtual try-on The company applied the technology to apparel ads for men's and women's tops, allowing shoppers to see how products look on different body types, according to the post.
Additionally, Google's 3D technology will automatically create a 360-degree view of the shoe from a series of images, providing a way for consumers to explore the shoe directly from the Shopping ad, according to the post.
“We're excited to help retailers create experiences that go beyond just listing products and establishing authentic, lasting connections with shoppers,” Madrigal said in a post. .
The rise of generative AI is causing brands across industry subsegments to reevaluate their strategies. retail technologyAccording to the report, “What generative AI brings to retail”, PYMNTS Intelligence and AI-ID collaboration.
The report found that 57% of consumer and retail marketing and sales teams are actively pursuing generative AI initiatives.