Elon Musk said Thursday that X, the social media company he owns, is bringing Vine home to “AI Form.”
Musk announced it in an X post, previously known as Twitter, without providing details. He previously posted a poll asking users if Vine would return.
In the October 2022 opinion poll, it received around 5 million votes and about 70% of the votes in favor. He published a similar survey in 2024.
Vine was launched in January 2013 after being acquired by Twitter in 2012 for $30 million.
The platform allowed users to share looped videos up to 6 seconds long. It was popular among content creators, reaching over 200 million active users by 2015.
Twitter suspended its app in 2016 as it struggled to keep users and advertisers. Many creators have moved to platforms such as YouTube, Instagram, and Snapchat.
Twitter transformed Vine into a camera app in 2017, allowing users to record 6-second video, but simply post it on Twitter.
The archive of old grape videos was deleted in 2019. In 2020, co-founder Dom Hofmann launched a successor to Vine called Byte, known as Byte, but was discontinued in 2023 after multiple rebranding.
Vine competed with other platforms like Instagram, which added 15-second video in 2013, and Snapchat, which introduced video sharing in 2012. Vine also helped promote music and internet memes and was used by several companies for marketing.
Some of the platform's most popular users, such as David Dobrik and Liza Koshy, have achieved success on other platforms after Vine's shutdown.
The newer version of the mask Vine is expected to use artificial intelligence that works well in the original 6-second format. Currently, most AI video tools focus on short clips. This is because longer videos are more expensive.
X has not announced the release date or specific features for the AI version of Vine.
