Whop releases command line interface to give business owners and AI agents access to digital commerce

Whop Inc., an e-commerce platform with a social marketplace that enables businesses to monetize their digital products and services, today announced a new command-line interface that gives developers and artificial intelligence agents quick access to its capabilities.

Launched in 2021, Whop provides e-commerce functionality along with a payment infrastructure layer. The platform offers both a turnkey storefront for sellers who want an out-of-the-box presence and an embeddable experience through a software development kit and application programming interface that they can incorporate into their own apps.

The company’s API allows developers to build Whop features into their apps, such as building payment flows and managing who runs ads.

“Companies are using Whop to grow faster, but a big hurdle is the fact that many don’t have a dedicated engineering team to scale and build,” said co-founder and CEO Stephen Schwartz.

Building these experiences into your app and accessing the API requires a certain level of technical or coding expertise. Today’s release of the CLI enables users to run simple commands that business owners and AI agent tools understand. Business owners can simply chat with their favorite AI agent to run a real product using a checkout link.

The CLI is a way to access and manage software from a terminal. For everyday users, this differs from graphical user interfaces, which involve double-clicking and drag-and-drop, in that users use text to access the operating system and tools. When users and developers type certain commands and press Enter, the computer responds with text as it performs the action.

Business users can now perform a wide range of e-commerce operations using the command line. This includes launching products, launching advertising campaigns, checking sales statistics, managing subscriptions, transferring funds, and more.

“Whop CLI” [connects] “Enabling your business with our end-to-end API. Whether you’re a developer or someone who’s never written a line of code in their life, you now have the same access to the full power of Whop,” said Schwartz.

Not only can users access this text interface, but AI agents can now easily control business operations. Agents can quickly and easily configure business operations and patterns instantly, without requiring users to type a single line of code.

Access to this command line interface is part of an evolution as Whop continues to build out access to the platform’s infrastructure. It builds on the company’s recently released Whop Cards and advertising platform.

Cards include a physical payment card that functions as a credit card and a digital payment card that can be stored as a virtual Visa card within the platform or in a digital wallet such as Apple Wallet or Google Wallet. The company’s advertising platform provides businesses with access to a single place to bid, manage and serve ads through advertising platforms, including the Meta Platform Inc. advertising platform.

Image: Oops