Google is bringing new features to India as the main driving force behind further integration of AI (AI) into its core product. Senior executives say the country is the first US to receive this feature. This allows users to interact with Google searches using both audio and video. This AI-driven feature is designed to transform traditional search experiences into more interactive and conversational experiences, allowing users to retrieve information through dynamic interaction. The expansion into the Indian market is leading the way in which Google can adopt many innovations, such as voice and visual search.“A mobile-first experience for when you need quick real-time help…it's naturally multi-modal. “We've seen a lot of effort into creating a new and exciting new environment,” said Rajan Patel, vice president of engineering at Google Search.In particular, Google has brought AI mode. This is a Google search feature in India in June that provides comprehensive answers with AI using a chat-like interface as well as a list of links.
What is Search Live and how does it work?
Earlier this year, Google launched Search Live. This allows users to have free, voice-based conversations with Google Search. It is designed for hands-free use on the go or while multitasking.To use it, users can tap on the new “live” icon in the Google app and speak their questions. AI provides audio responses and allows you to continue the conversation with follow-up questions. It also works in the background and allows other apps to be used simultaneously.Google says the feature uses a custom version of Gemini with advanced voice capabilities and provides reliable responses based on Search's existing information system. Google plans to add camera integrations in the future, allowing users to ask questions about what they are seeing in real time.“Under the hood, this uses an advanced AI model that can recognize what you're looking for, and as always, we'll provide you with a reliable answer as quickly as possible.”
Google Search: From information search to intelligence
Search Live will take part in AI features already available through search. For example, according to Google, there is an AI overview that reaches over 2 billion users every month in over 200 countries and territories and 40 languages. The company also says it has seen growth of over 10% in the type of query that outlines AI worldwide.The second is AI mode (available in English and Hindi in India). Google says it is the most powerful AI search that taps on the frontier feature of the Gemini model to answer truly complex questions. There are over 100 million active users in the US and India. There are circles to search for, and users can also help translate and provide game tips within the context.“We help you not only get information from the products that we have obtained information from, but also help you understand it and take action,” Patel says.
Why India is a key market for the AI push of Google Search
Google positions India as a key hub for future growth, especially AI initiatives. With the world's largest user base, India has become the first international market to acquire major AI-powered features. In July, Google launched AI mode in India, becoming the first country outside the US to receive this feature.The country is also one of the first to win an AI overview, an AI-powered search experience launched last year. These features are localized for the Indian market, with AI mode adding support for Hindi earlier this month, and AI overviews are now available in Hindi, Tamil, Telugu, Bengali and Marathi.“In India we use AI mode for education-related queries, step by step, step by step, step by step, step by step, step by step, step by step, step by step,” said Hema Budaraju, vice president of product management at Google's Search. “India is leading the way in which many innovations are adopted, including voice and visual search. We use Google Lens every month in India than any other country in the world. We hope to remain the torch bearer of the AI transformation that Indian users bring to search,” she added.The announcement is injecting AI into its products as Google Search faces competition with companies like Openai and Prperxity. Openai has introduced an affordable pricing plan called ChatGpt Go, which costs 399 rupees per month, but Prperxity brings a comet browser to the country.
