- No More Robots founder slams the use of generational AI in video games
- Mike Rose said “video games are being cooked” as many games now use AI-generated content
- Rose believes the AI generation is here to stay, but unfortunately “our feelings about it don’t matter.”
The backlash against generative AI, and indeed any form of AI used in video games, has only intensified, especially since the announcement of Nvidia’s DLSS 5, and it’s not just gamers who are calling it out, but publishers and developers are also getting in on the act.
As reported by GamesRadar, Mike Rose, founder of indie game publisher No More Robots, has slammed the use of Gen AI in games, especially Gen AI used to create in-game content and art, and believes there is no turning back.
Although he didn’t directly mention DLSS 5, Rose wasn’t shy about sharing his negative thoughts about gen AI, saying: “This is extremely annoying, especially from a publisher’s perspective. If we used to think the number of games being released on Steam was insane, that’s no longer the case.”
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“The other day [Steam] At Next Fest, it seemed like about 1/3 of the demos had AI-generated key art or AI-generated content. So now we have to compete with it too. Hooray! ”
Normalization of AI in games

If you think Rose is exaggerating here, remember that generative AI has been evident in recent games such as: crimson desert It’s especially used in big titles like Activision (even if unintentionally, in in-game wall art). call of duty black ops 7.
This means that not only indie titles (as Rose observed) but also big-name games are using gen AI, and AI tools are slowly becoming standard in the games industry. I don’t think this is a good thing, especially after seeing what DLSS 5 does to in-game character models.
“Honestly, isn’t it really creepy?” Rose says, referring directly to the look of art in the AI generation. He continues: “It doesn’t matter that many of us don’t like artificial intelligence. It’s going to be used right now, and it’s going to be used more and more. As the kids say, video games are cooked.”
With DLSS 5 scheduled for release in late 2026 and gaming giants like Capcom and Ubisoft on board, the evidence for Rose’s claims is clear. The gaming industry is probably already at the stage of using artificial intelligence and it is hard to imagine a return to normalcy, but the backlash is clearly growing, which may provide some comfort to those opposed to the technology.

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