TikTok is testing a feature that would let users control how much artificial intelligence-generated content appears in their feed.
The ByteDance-owned video sharing platform announced Wednesday (Nov. 19) that it will begin testing the feature in the coming weeks through its existing “Manage Topics” feature.
Users can adjust the slider to increase or decrease the amount of AI content they see, similar to how they currently adjust exposure to categories such as dance, sports, and food and drink.
TikTok “Like these controls, the AIGC settings are intended to allow users to customize different content in their feeds, rather than completely removing or replacing content in their feeds.”
Rather than eliminating AI content completely, future features will allow users to tailor their feeds based on their personal preferences. People interested in AI-generated historical content can choose to see more, while others can reduce their exposure, TikTok said.
“Like these controls, the AIGC settings are intended to allow users to customize different content in their feeds, rather than completely removing or replacing content in their feeds.”
TikTok
The announcement comes amid increased competition between TikTok and other social media giants. meta and google. Meta was introduced in September vibesthe feed in it Meta AI This is an application dedicated to short videos generated by AI. Meanwhile, Google announced the integration that same month. veo 3introduced a modern video generation model to YouTube.
Also in September, Chat GPT Manufacturer OpenAI We have released a standalone application for sora 2the next generation video creation model that succeeds last year. Sora.
The timing comes amid a growing number of AI-generated videos on TikTok.
In addition to AI restrictions, TikTok is also testing an “invisible watermark” technology that would require creators to label realistic AI-generated content on the platform.
TikTok says, “This includes the labeling tools we provide to creators and our own detection models; C2PA content authentication informationBy embedding metadata into content, we, as well as other platforms using C2PA, can know that something was generated by AI. ”
TikTok says these efforts have increased the number of labels. 1.3 billion Videos so far.
The company applies these watermarks to content created using the following tools: AI Editor Proand to uploads containing C2PA content credentials. TikTok said the technology improves labeling and provides more information about changes made to content.
TikTok also announced 2 million dollars Fund for AI Literacy Education. This funding will support professionals and organizations including: Girls Who Codecreate content that teaches users about AI literacy and safety. More than 20 experts from more than a dozen global markets are participating, with more expected to join.
The company is also committed to sponsoring nonprofit organizations. AI partnership. TikTok will join two steering committees studying the impact of AI on human connections with businesses.
TikTok said, “We continue to refine our labeling approach as industry norms and expert guidance evolve, while maintaining a strong policy against harmful AIGC. For example, last year we strengthened the AIGC label by adding context about whether content was labeled by our AI detection, creator labels, or TikTok AI tools. We will continue to iterate as the industry evolves in the coming months.”
“We will continue to refine our labeling approach as industry norms and expert guidance evolve, while maintaining a firm policy against harmful AIGC.”
TikTok
TikTok also released new features last week that will make it easier for creators with large followings on the platform to communicate and share content with their followers.
The new “Bulletin Board” feature will be rolled out worldwide on November 13th, and will be available to at least 50,000 followers.
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