ACASTRO_200803_177_TIKTOK_0002.0-1-1024X683
Tiktok is betting more on artificial intelligence tools and implementing AI-powered solutions for advertisers. The company allows video ads to be generated based on images and text.
Advertisers can upload images of the product or write short text queries describing the desired result, and Tiktok's AI tools generate 5-second videos based on this which can be used in ads.
Innovation has become part of Tiktok's AI that provides symphony and is called symphony images from video to symphony text. The generated 5-second video can also be combined into longer commercials.
Tiktok is currently implementing Symphony Showcase products. This helps advertisers use digital avatars to showcase their products. To do this, you will need to upload a product image and select an avatar. A short video is then generated.
All Tiktok ads created using the new AI tools will be labeled accordingly.
As a reminder, it has been previously reported that Meta also helps to fully automate the process of creating an ad, from the initial idea to the finished ad. Therefore, both Tiktok and Meta want to reduce the cost of advertisers to create ads and increase them to distribute them.
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