Chinese tech giant Tencent has launched an AI-powered video editing tool called Zenvideo that integrates a variety of features for short-form video creators, including text-to-video generation and digital narration.
Important reasons: With its increasing focus on short videos, Tencent is looking to further challenge current market leaders in the space, such as Kuaishou and ByteDance’s TikTok brother Douyin. Tencent’s new service comes with functionality similar to ByteDance’s CapCut. CapCut recently surpassed his 200 million monthly active users in the US.
detail: Zenvideo can be used from both web browsers and WeChat mini programs, but is more powerful as a web app. Tencent’s in-super-app version has relatively limited AI capabilities, only supporting AI drawing and digital narration.
- Video editing tools allow users to create short-form videos with various editing options such as filters, visual effects, and digital avatars.
- Unlike ByteDance’s video editing tool CapCut (Jianyin in the Chinese market), Tencent’s new tool works on the web without the need to download an app. In addition, users can import and use Tencent licensed video and audio clips as long as the final work is published on Tencent’s open content platform. For example, users can use music from Tencent’s streaming platform or grab clips from his popular Tencent Video TV shows such as The Three-Body Problem and Red Sorghum and edit them within Zenvideo for free. .
- According to a notice within the tool, Tencent will share earnings with video creators as an incentive to attract more content creators.
context: This week, Tencent’s super app WeChat also announced some changes to its ecosystem. Especially about his WeChat channel for the short video section.
- WeChat Channels average daily user time is about 40 minutes, which is less than a third of the two major short-form video platforms Douyin and Kuaishou. The latter posted a record 134 minutes in the fourth quarter of last year, according to the latest results.
- WeChat Channels, which Tencent CEO Pony Ma sees as “the hope of the whole company,” plans to launch a paid subscription service and share revenue with short video creators. The move could increase competition among similar platforms.
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