Survey finds that most executives are already using generative AI tools

Despite common concerns that generative AI will make jobs redundant, new research from INSEAD shows that employees and business leaders alike are enthusiastic about innovative technology. In fact, two out of three girlfriends of respondents already use it in their personal and professional lives.

The survey, conducted last summer, surveyed more than 1,200 INSEAD alumni across industries and continents and found that concerns on the ground about the potential negative effects of AI do not necessarily align with public concerns. highlighted. First, respondents' top concern was not that AI would eliminate jobs, but rather the potential for abuse with ethical and safety implications.

In fact, more respondents said that generative AI (GenAI) benefits employees more than top leaders than the opposite. This likely reflects the idea that AI will democratize access to information and improve efficiency in a wide range of jobs.

“This survey provides early insight into leaders' views on AI technology,” said Jason P. Davis, associate professor of entrepreneurship and family enterprise at INSEAD. He explains that knowing how people are using his GenAI and their attitudes toward the technology could help predict its trajectory across industries and continents.

INSEAD's alumni are globally renowned and unique among top business schools, providing an opportunity for Davis' team to delve into recognition across industries and geographies. Slightly more than half of survey respondents said their organization already uses generation technology.

This marks a significant adoption and integration of GenAI in business operations. An additional 27% of organizations planned to start using GenAI in the next year or beyond. Only 21% of organizations had no plans to engage.

Other interesting findings from this study include differences in attitudes by industry and region. While respondents around the world were enthusiastic about his GenAI, those based in Europe were more likely to think that organizations were benefiting rather than individuals.

This group is also less likely to use generation tools than groups in North America or Asia, perhaps reflecting skepticism toward new technology and concerns about digital privacy in Europe. It seems.

Interestingly, respondents in this region of the world were more likely to believe that AGI is happening sooner than respondents in North America, but this may be due to less interaction with GenAI in their personal and professional contexts. may reflect.

The researchers also found that in sectors such as communications services, finance, and materials, a significant portion of respondents believed that organizations would benefit more from GenAI than individuals. In contrast, the majority in the health and utilities sectors believe that individuals and organizations will benefit equally.