Stagwell is rolling out new solutions aimed at helping brands improve performance in the age of AI search. The company’s newest service, Stagwell Search+, is built in partnership with Emberos, a startup specializing in AI visualization.
Built by Assembly, Stagwell’s global omnichannel media agency, the platform is designed to drive discoverability, visibility, positive sentiment and business outcomes for brands from the AI search experience, said Dan Roberts, senior vice president of global search at Assembly.
Search+ has been piloted with a small number of clients over the past year, and Stagwell is now expanding it across its agency network. According to Assembly, one software brand saw a 57% increase in visibility in AI Overview among early users.
The tool has also become part of Assembly’s marketing strategy, helping it win new business, though Roberts declined to provide further details.
The way people find information online has changed over the past year. According to a January survey of 500 consumers by Search Engine Land, 37% use AI chatbots like ChatGPT, Gemini, and Perplexity to start their search instead of using a traditional search engine. This shift is helping to create a new market focused on how brands appear in AI-generated responses, with startups like Profound and Emberos aiming to influence how brands are expressed across large-scale language models.
“All the other solutions on the market really just provide data and insights, but they’re not particularly actionable or track results,” Roberts says.
Stagwell Search+ is built around a set of AI agents, each designed for a specific function. Sonar monitors how your brand appears across large language models, while Pilot focuses on predicting outcomes and guiding strategy. Flow orchestrates workflows across your team and turns recommendations into actions for your social, content, and SEO teams. Merchant focuses on SKU-level e-commerce activities, and Echo acts as a governance layer to ensure consistency across the system.
