According to Justin Inman, founder and CEO of Emebros, Search+ is designed to go beyond traditional SEO approaches and span paid, owned, and earned media. This includes areas such as organic media, social search, and creator and influencer activity, which are increasingly playing a role in how AI systems surface brands, he said.
Emberos acts as the platform’s infrastructure layer, guiding social, content, and SEO teams to specific actions using fixed workflows called “fixed packs.” These include creating videos and other assets aimed at addressing gaps in how brands are represented in AI-generated answers.
Inman added that the platform is designed to show both projected and actual increases after changes are implemented and connect that work to business outcomes.
“Brands may not have a presence on YouTube, so a concrete solution is to create three to five YouTube videos that specifically address this confusion point for potential customers that your LLM might collect,” Inman said. “The ultimate goal is [a brand’s] ROI from the entire marketing funnel and how it affects visibility. ”
