Roll AI is a new video creation and collaboration platform for iOS and web. Users can use it to add simulated video effects to their iPhone footage that normally require professional camera equipment, such as steady pans and crane shots. It’s one of the latest examples of a boom in new apps and services that use AI to simplify technical creative processes such as photo and video editing.
Roll AI uses a unique generative AI model to recreate the shooting environment of iPhone footage as a 3D space, allowing users to add text overlay effects and simulate side pan, dolly and crane camera movements in post-production. and apply various studio effects such as bokeh (background blur). The service uses AI to automatically edit the footage you publish. Roll captures metadata from audio and video recordings that are later used by the Roll Editor to reframe the host and create scene changes based on on-screen dialogue.
Available today, there are two products that technically work together to form the Role Editing Platform. One is a dedicated iOS app that uses the iPhone’s camera to record videos and automatically uploads the footage to the cloud for storage and processing, and the other allows you to preview, edit, and edit the recorded footage. A web-based app for download.
According to Roll, it’s the only remote video calling service that records video with High Efficiency Video Coding (HEVC), which offers significantly higher video quality compared to other video compression standards at the same bit rate. . For this reason, Roll claims that the videos recorded by his platform are “clearer than the videos for his iPhone captures on the market.” Each recording session supports a single host (which controls the recording) and up to 8 call participants.
Roll users can use the iPhone’s front or back camera to record video in any orientation (provided the device is not portrait locked) and can freely switch between the two cameras while recording. increase. The iPhone’s rear camera enables a multicam mode that captures both wide and close-up shots simultaneously, allowing users to simulate multiple camera angles using a single device. His VFX effects like dolly, pan and text overlay can only be applied to footage shot in multicam mode.
Users must sign up for accounts using the same email address on both the Roll iOS app and the Roll website via the Google Chrome web browser so that the accounts are linked across platforms. The company specifically recommends Chrome for now, but said it plans to test the app on other Chromium-based browsers such as Microsoft Edge and Arc “in the coming weeks.”
Combining an iOS and web app, the Roll platform essentially allows users to configure their iPhones like fancy wireless webcams that can be used in place of high-end camera equipment for productions such as podcasts and webinars. increase. Roll said smaller productions without the budget of a professional recording studio are typically shot using video conferencing platforms such as Zoom, Teams and Meet, but these platforms support high-quality video production. It points out that it was not designed to Adding steady zoom-in shots to things like workplace training videos might be overkill, but even that’s gaining an audience these days, and Roll is at least part of the complexity surrounding professional-quality post-video production. can be removed.
“Creating a great video requires a huge up-front investment in equipment, equipment, learning how to use that equipment, editing software, etc. We eliminate all of that,” says Rolle. Co-founder Faizan Buzdar said in a press release. “By harnessing the power of the iPhone’s camera sensors, AI and the cloud, with Roll you can do all this much cheaper and faster than ever before.”
There are already apps on the market that allow both iPhones and Android devices to be used as remote streaming webcams, such as the Elgato EpocCam, but post-production editing features are the draw for Roll’s offering here. There are several membership tiers available. The $49/month Creator tier allows for 5 hours of recording per month, while the Pro tier includes 15 hours of recording per month plus 3 additional editor allowances for $199/month. Roll also offers a customizable enterprise plan with an undisclosed price and a free “try before you buy” experience that allows users a single two-hour recording session of him.
Roll is currently iOS-only, but Buzdar confirmed: The Verge The company said it plans to add support for Android devices “in the near future.”
