There are more than 24 tools in the AI visualization category, with most ranging in price from $400 to $3,000 per month. OpenLens is the first product built specifically for marketing agencies.
OpenLens has launched an AI visualization platform built specifically for marketing agencies. More than 35 agencies use OpenLens to manage AI visibility for hundreds of brand clients across dental, legal, healthcare, B2B SaaS, financial services, and professional services.
The platform was launched as marketing agencies face a shift in discovery that cannot be measured with existing tools. ChatGPT currently reaches 900 million weekly active users. Google AI Overview is used by 2 billion users per month. Pew Research found that when AI summaries appear in Google results, organic click-throughs decrease by 61%. According to data from SparkToro and Datos, the number of Google Desktop searches per user will decline by nearly 20% year-over-year from 2024 to 2025, the first sustained decline of this kind since Google’s founding. Apple’s senior vice president, Eddie Cue, testified in May 2025 that Safari search volume was down for the first time in 22 years.
In response, the AI visualization category has expanded rapidly. Currently, there are approximately two dozen tools competing in this space, most of which charge monthly fees ranging from $400 to $3,000 for monitoring capabilities that do not support agency-wide workflows or provide the source-level data that agencies need to respond to. The primary tool was built by an SEO company that bolted AI tracking onto their existing rank monitoring products. OpenLens takes the opposite approach, starting from the model side rather than the keyword side, and is built by AI researchers rather than martech veterans.
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OpenLens runs hundreds of brand-related prompts across ChatGPT, Google AI, Perplexity, and DeepSeek, giving agencies the ability to:
Comparison with competitors. Agencies see where their clients compare to their competitors across each AI platform, query by query, attribute by attribute, and source by source. Rather than individual visibility scores, what specific queries are your competitors winning on and why?
Source level granularity. Beyond top-level domains, OpenLens shows you which specific URLs, articles, and threads the AI model cites when discussing your brand. The difference between “I have work to do” and “I have three specific pages that need to be fixed on Monday.”
Large custom prompts. Agencies can run hundreds of location-specific or category-specific queries against many clients in a single workflow. It is not the unit of work for which the demo was designed, but the unit of work that the agency actually performs.
History tracking. Visibility trends for all four AI platforms are shown over time, allowing agencies to demonstrate whether their efforts are changing.
Get started with OpenLens for free. The Premium tier launches in May 2026 and is specifically designed for agencies that manage many clients at once.
Founders Cameron Witkowski and Aman Bhargava are AI researchers who have published work on language model behavior, prompt control theory, and prompt baking. The team’s research background, rather than a traditional SEO or martech background, informs how OpenLens measures AI visibility from the model side rather than the keyword side.
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