A survey of over 300 executives has identified inconsistencies between marketing and IT as a key barrier to AI transformation
Chicago, September 10, 2025 /PRNewswire/ – Bounteous, a leading global digital transformation consultant, has released a new white paper entitled “The Ai Whitespace: Addressing the challenges of Unlock Unking.” This report will help businesses accelerate their adoption of artificial intelligence (AI) by identifying and closing organizational gaps between marketing and technology capabilities.
Based on surveys of over 300 senior executives North America and Europethe report highlights important inconsistencies that delay AI adoption and provides a framework to help businesses align, invest and lead AI. The full report is available here for businesses looking to lead in AI.
With the rapid shift of generator AI from experiments to business-critical operations, Bounceous emphasizes that successful AI integration requires more than technical implementation. Collaborative company-wide transformation is needed.
“It's not just about integrating AI across the business, it's not about technology play. It's about organisational change.” Martin Youngevp, data & ai at bounceous. “Institutions transform their skill sets across employees to fill the gap from early experimental victory to more influential value across core business functions.”
Young was recently appointed to lead the company's global AI practices, reinforcing its commitment to helping clients take responsibility for and effectively expand their AI initiatives. With over 20 years of experience driving digital transformation, Young brings deep expertise in AI strategy, data governance, and enterprise change management.
“AI Whitespace” offers C-level executives a practical strategy to assess AI maturity, identify organizational bottlenecks, and chart the path to scalable, business-driven AI adoption.
Additionally, for the third consecutive time, Bounteos has been recognized as a leading vendor of the 2025 Gartner® Market Guide for global digital marketing institutions. The report states that “institutions are investing heavily in AI training and technology.” A wealth of mergers with Acrolite Digital As an example.
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About Bountes
Bounteous is the best end-to-end digital transformation consultant who is committed to partnering with ambitious brands to create digital solutions for today's complex challenges and tomorrow's opportunities. Uncompromising standards for technical and domain expertise provide innovative and strategic solutions in strategy, analytics, digital engineering, cloud, data, AI, experience design, digital experience platforms and marketing. Our joint infringement methodology is a unique engagement model designed to coordinate interests and accelerate value creation. Clients around the world benefit from the skills and expertise of over 4,500 professional team members in the US, APAC and EMEA. By partnering with leading technology providers, we create transformative digital experiences that enhance customer engagement and drive business success. Visit www.bounceous.com and follow us to learn more about our impactful work and expertise xLinkedIn, Facebook, and Instagram.
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