Microsoft Corp. CEO Satya Nadella said a new generation of computers with specialized artificial intelligence chips and faster performance will replace the long-running competition between Windows PCs and Apple Inc.'s Macs. I'm betting that it will be revived.
“Apple has done a great job,” Nadella said in an interview on Bloomberg TV on Monday. “We now want to bring real competition back to Windows vs. Mac.”
Microsoft has announced a new category of AI-focused PCs called Copilot+PC. Thanks to a chip dedicated to AI processing, Microsoft's Surface series and machines from other manufacturers will be more powerful and 58% faster than Apple's top-of-the-line MacBook Air M3, the company said. Prices for the new hardware start at $1,000 and will ship on June 18th.
Apple is trying to catch up with Big Tech rivals in the AI space, and is poised to lay out an ambitious strategy at next month's Worldwide Developers Conference. The company is putting his high-end chips, similar to those it designed for Macs, into cloud computing servers created to handle cutting-edge AI tasks that power Apple devices, Bloomberg reported. I reported it earlier. Simpler AI-related functions are handled directly on his iPhone, iPad, and Mac.
- Also read: Microsoft plans mobile game store to compete with Apple, Google
Apple will focus on features that make your daily life easier, such as making suggestions and providing customized experiences.
Microsoft is leveraging its relationship with leading AI startup OpenAI to take an early lead in the fast-growing field of generative AI services. However, the partnership is under regulatory scrutiny. Officials in the United States, Europe and the United Kingdom are examining the AI investments of Microsoft and its competitors to determine whether they are anticompetitive or should be regulated like mergers.
Nadella said his company's partnerships are increasing competition in the nascent space, rather than stifling it.
“It's very competitive today, isn't it?” he said. “Whether it's between big players or small players. So I don't think this is a question of whether a particular company will buy or not, it's a question of competition.”
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