Netflix has confirmed the use of generator AI in one of the original productions. It has been reported that this is the first time the company has used technology, but that may not be true.
However, news that streaming giants will turn into generative AI and create a video of a collapsed building in Buenos Aires during an episode of ForeverArgentine sci-fi shows a shift in Netflix's willingness to embrace controversial technology.
Netflix co-Chief Executive Ted Sarandos said that the implementation of AI will allow production teams to complete the scene approximately 10 times faster than traditional visual effects methods.
“That cost wouldn't have been feasible for that budget show,” Sarandos says. BBC. “That sequence is actually the first AI final footage to be displayed on screen in the Netflix original series or film, so the creators were excited by the outcome.”
However, this is the first time Netflix has publicly admitted to using the generator AI, but it is suspected that the company was using it long before the summer of 2025. In April 2024, Netflix was accused of using AI to edit photos. What Jennifer did The documentary and 1980s sitcoms were remastered and upscaled using AI technology.
It may be the first time Netflix has used the generated AI to create a scene that has traditionally been reserved for the VFX division, but it is difficult to know because the technology has improved considerably and the company's output is wide.
Sarandos emphasizes that AI is an opportunity for creators to produce higher quality content at a lower cost. “I believe AI represents an incredible opportunity to help creators make films and series better, rather than cheaper,” he told analysts yesterday in the company's quarterly revenue presentation.
The announcement comes amid a wider industry debate over the role of AI in filmmaking. In 2023, concerns about the use of AI were central to major labor disputes in Hollywood Work, including a screen actor guild and radio artist (SAG-AFTRA). The union called for stronger regulations to prevent AI from undermining human labor in the industry.
Critics warn that AI can move jobs and misuse existing creative work without consent. For example, Tyler Perry stopped the Atlanta-based studio's $800 million expansion in 2024, citing concerns about the impact of generator AI tools on the workforce.
