Introducing Target CPE to help mobile marketers improve ROI
SINGAPORE–(BUSINESS WIRE)–Mintegral, the programmatic subsidiary of leading advertising technology company Mobvista (1860.HK), has launched an advanced model for precision user acquisition (UA).
A new model, Target CPE (Cost Per Engagement), helps advertisers reach their lifetime value (LTV) goals. Machine Learning Model predictions. Mintegral customers using this model have already experienced up to 20% increased return on investment using this updated model.
Target CPE optimizes your UA bid based on the trigger cost of an impression.Apps Events, which operate on an oCPI (Optimized Cost Per Install) model, ensures you acquire high-quality users while dynamically adjusting the cost per install based on user-level data. This prioritizes user quality over advertising budgets and improves overall campaign performance as an ROI driver.
Target CPE is designed for app companies, including gaming apps, e-commerce stores, and subscription-based services, that want to drive in-app purchases, increase conversions, and grow in-app revenue.
Recent data shows that when advertisers implement target CPE, both cost per engagement and payout rates tend to stabilize while overall spending levels continue to increase. This suggests that target CPE allows advertisers to achieve sustained user growth and exponential growth in spending while lowering their cost per engagement.
“We are excited to introduce Target CPE, which is a testament to our commitment to innovation in the programmatic advertising space,” said Erick Fang, CPO of Mobvista. “This advanced UA model is designed to deliver unparalleled results for our clients, driving growth and maximizing ROI.”
Anton Poleschuk, User Acquisition Manager at MyTona, one of the developers participating in the trial, noted that “Mintegral's Target CPE campaigns have greatly helped our Cooking Diary product to acquire more paying users and effectively achieve our ROAS goals. With Mintegral's help, Mytona has gained a higher market share in the user acquisition market.”
About Mobvista
Mobvista provides technology to grow app businesses globally. Our software suite is powered by advanced machine learning and supports every step of the user journey. We deliver meaningful user engagement, streamline user acquisition and maximize your app's revenue potential. Learn more at www.mobvista.com.
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