Microsoft Advertising announced new AI-powered asset recommendations for video advertising, with connected TV ad recommendations coming soon.
Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, helping advertisers scale their creative efforts more efficiently by making it easier to create assets for multiple formats (video, display, CTV), enabling more consistent, cross-platform campaigns.
How to use:
- Advertisers enter the URL of their landing page.
- AI generates video ad recommendations.
- Marketers can edit and refine the AI-generated assets.
The big picture. The move falls in line with a broader trend of integrating AI into marketing tools with the aim of improving creativity and productivity.
Read between the lines. Microsoft has positioned itself as a leader in AI-powered advertising solutions, competing with other major ad platforms.
What to see? How will these AI tools impact ad performance and whether they will lead to more standardized creative across brands?
What's next? Microsoft plans to continue innovating its AI-powered advertising solutions with a focus on helping marketers achieve their goals.
What's New in Search Engine Land
About the Author
Anu Adegbola is Search Engine Land's Paid Media Editor. From 2024. She Paid search, paid social, retail media, video and more.
In 2008, Anu's career took off.
You will develop strategies, maximize ROI, automate repetitive processes and drive efficiency across all parts of the marketing department through leadership across agencies, clients and marketing technology to execute digital marketing campaigns (primarily but not limited to paid search).
In addition to editing articles for Search Engine Land, she is the founder of PPC Live, a PPC networking event. The weekly podcast PPCChat Roundup, andRAND Evangelist at ClickTech.
She is also an international speaker and has spoken on stage at SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Live, and AdWorld Experience (Bologna).
