Hong Kong – August 19, 2025 – Meitu, Inc, an AI technology company listed in Hong Kong that focuses on the photography and video industry. (1357.HK) today announced the unaudited consolidated results for the six months ended June 30, 2025. Meitu's AI-powered photo, video and design products. These results highlight the impact of the company's strategic focus on “productivity and globalization.”
Paid subscribers reach 15.4 million, driving core revenue growth
Revenue from photography, video and design products increased 45.2% year-on-year to RMB1.35 billion, accounting for more than 74% of total revenue. Supporting this growth is a 42% year-on-year increase in paying subscribers, a new high of 15.4 million with a 5.5% payment subscription rate. The company's core products Meitu, Beautycam and Wink remained major positions in China and experienced significant growth in markets outside of China, resulting in monthly active users (MAUS) up 8.5% year-on-year.
Productivity tools achieve strong international growth
Meitu's productivity-focused products such as E-Commerce Design for E-Commerce Design Kit and Kaipai for AI-assisted video production have recorded over 90% year-on-year growth in markets outside mainland China. In July 2025, Meitu launched the AI design agent Roboneo. This allows users to create high-quality visual content through intelligent design automation.
International expansion strengthens the user base
Maus from markets outside mainland China increased 15.3% year-on-year to 98 million. It currently accounts for 35% of the total MAU. This included adaptation of features to the preferences of local users, such as hair colours that are popular in Indonesia and Japanese video dubbing habits.
R&D Investment Fuels continues AI innovation
In the first half of 2025, Meitu invested 450 million research and development through Meitu Imaging & Vision Lab (MT Lab) to support ongoing AI innovation in both leisure and productivity products.
Disclaimer: This press release may contain forward-looking statements. Forward-looking statements describe future expectations, plans, results or strategies (including product delivery, regulatory plans, and business plans) and are subject to change without notice. Please note that such statements are subject to a number of risks and uncertainties that may differ materially from those predicted in forward-looking statements, including risks in which actual results are projected in forward-looking statements.
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