Kurly acquires 100% stake in 1Z LABS
Establishing the foundation for becoming an “AI native company”
1Z LABS CEO Keunbong Kwak appointed as Kurly AX Center Director
Kurly is accelerating its AI transformation (AX/AI Transformation) by acquiring 1Z LABS, which specializes in artificial intelligence (AI) solutions.
On June 1, Curly announced a small-scale stock exchange with 1Z LABS with the aim of strengthening its business competitiveness and improving management efficiency based on AI technology. The common stock exchange ratio between Kurly and 1Z LABS will be 1:1.8437990. In connection with the exchange, Carly will issue 453,518 new shares of common stock. The exchange date is set for August 4th, and after the exchange, 1Z LABS will become a wholly owned subsidiary of Kurly.

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Carly aims to become an “AI native company” by strengthening AX capabilities across the organization. Specifically, we are working on: ▲ Integrating the use of AI across all services ▲ Establishing an AI governance system ▲ Discovering new business and service opportunities based on AI technology.
Kurly and 1Z LABS are jointly developing solutions to improve operational efficiency, including creative AI, AICS (AI customer service), and in-house advertising system (DSP). Creative AI aims to improve productivity by using AI to support repetitive tasks, from planning to production, such as creating advertising banners and product introduction images. AICS has already been applied to “Kurly 1:1 Inquiry,” which uses AI to handle customer inquiries, cancellations, returns, etc. Currently, AI manages approximately 40% of inquiries received on the same day, providing stable support.
To further improve AX efficiency, Kurly appointed Keunbong Kwak, CEO of 1Z LABS, as Director of the Kurly AX Center. AX Center serves as a command center for deploying and leveraging AI technology within Carly’s organization.
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Seulah Kim, CEO of Kurly, emphasized, “Through this acquisition of 1Z LABS, we plan to maximize the synergies of AX and quickly internalize our unique AI capabilities,” adding, “We aim to become a leading company that combines commerce and AI technology to drive innovation in the e-commerce market.”
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