Again, like it or not, AI is here and revolutionizing every aspect of film and video. And while we’ve done our best to cover a wide variety of AI models, tools, and apps, over the past year or so we’ve seen an even wider chasm between generative AI video models and AI-powered workflow tools, with consensus shifting toward the idea that some AI is probably good and some AI is probably bad.
The final decision is yours, but to help you stay up to date with what’s available, we have new tools and platforms on your desk that we think are worth checking out to see if they can help streamline and improve your filmmaking workflow.
The new collaborative web-based platform, called Martini, aims to become a kind of “film set” for AI or non-AI video production. If you’re interested in either direction, we’ll explain what you need to know.
Martini film set for AI video
Martini is a collaborative web-based platform that promotes AI video movie sets, and that’s roughly what it is. Or at least one of the things that could happen if that’s what you want. Designed as a platform where filmmakers and artists can step into a virtual movie set, users can upload their own sets, browse images, and generate their own images and videos.
If you’ve used Figma for interface design, it works exactly the same way, but for generative films. The promise for those open to AI video is that users can move beyond the “prompt roulette” of manipulating generative AI video models by providing real cinematic controls and the ability to compose shots in 2D or 3D environments.
For non-generative AI purposes, it can also serve as a pre-production hub, allowing multiple staff members and stakeholders (or AI models like ChatGPT or Claude) to brainstorm on how to frame shots, direct actors, and compose camera movements.
Hands-on demo review
We had the opportunity to speak with San Francisco-area cinematographer Koh Terai, one of Maritini’s founders, to explain the process of using the platform not only for AI video, but more specifically for shot planning and pre-production.
The aspect that other cinematographers and traditional filmmakers find most interesting is the virtual set, where you can literally fly around the scene and manipulate the virtual camera to find the exact area you’re looking for.
The real-time collaboration feature is also great, allowing you to work with directors, cinematographers, editors, and more in real-time to discuss shots and movements and make decisions, even if you’re not all in the same room.
The timeline editor is easy to use and familiar to those who regularly edit in other NLEs, and the ability to export as XML is useful for quick exports to Premiere or Resolve.
Also, since this is part of the service, the ability to generate images and videos from some of the top AI models is useful if you’re looking for professional planning ideas or AI videos themselves.
Price and availability
Martini is currently live and has a free plan that provides public projects and access to all AI models for indie filmmakers who want to try it out. From there, the platform offers a variety of subscription plans starting at $15 per month, although some generative AI models require additional credits.
If you would like to learn more please visit: Click here for the company website.
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