Innzpira: Revolutionizing risk assessment in banking with predictive psychology© and machine learning
Innzpira, a pioneering predictive psychology© and machine learning company, has launched a solution designed to revolutionize the way banks and financial institutions assess their customers' risk aversion. This innovative approach enables financial institutions to offer customized products that perfectly match their customers' comfort levels and preferences, improving customer satisfaction and financial outcomes. Innzpira will be showcasing this cutting-edge technology at London Tech Week 2024.
In recognition of Innzpira's innovative approach, ProChile Global X, a soft landing program for Chilean companies looking to expand into the UK and Europe, has extended its support. The program aims to accelerate Innzpira's growth and presence in the European market, while highlighting the importance of advancements in financial technology.
Innzpira's profiling technology combines Predictive Psychology© with advanced machine learning algorithms to accurately measure each individual customer's risk tolerance. This unique system not only enables financial institutions to understand their customers' psychological profiles, but also to predict their reactions to different financial products and services.
“Innzpira's mission is to bridge the gap between financial institutions and their customers through our innovative profiling technology. Understanding the psychological context of risk tolerance helps banks offer products that resonate with customers, fostering deeper trust and satisfaction,” said Isaias Sharon, CEO of Innzpira. “Participating in London Tech Week was a great opportunity to showcase our solution on an international stage and highlight the impact of our technology in the financial sector.”
One of Innzpira's Chilean financial clients, Banco BCI, was faced with the challenge of improving the accuracy of assessing customers' risk profiles in order to offer more personalized financial products and reduce credit approval rejection rates. The bank wanted a solution that would allow it to better understand its customers' risk tolerance and personal preferences. Innzpira implemented its profiling technology based on Predictive Psychology© and advanced machine learning algorithms into Banco BCI. With seamless API integration, Innzpira's solution enabled the bank to gain detailed insights into its customers' psychological profiles and predict their reactions to different financial products. As a result, Banco BCI saw a 30% increase in credit approvals, a 25% rise in customer satisfaction, a 20% reduction in implementation time, and a significant optimization of operations and strengthened customer relationships.
Enabling banks to personalize financial products
By integrating Innzpira's profiling solution through seamless API connectivity, banks and financial institutions can gain unprecedented insight into their customers' risk profiles while reducing implementation costs and time. This innovative approach facilitates the development of personalized financial products that precisely match each customer's risk tolerance, creating peace of mind and trust.
Enhanced customer experience and compliance
The financial industry is constantly looking for ways to improve customer experience and ensure compliance with regulatory standards. Innzpira's solutions are designed to meet these needs by providing comprehensive profiling that supports compliance, improves customer experience and optimizes product development and commercial strategies.
“ProChile is proud to support Innzpira through our Global X programme, recognising its potential to transform the financial sector with its innovative profiling solutions. Its participation in London Tech Week is testament to the company's commitment to growth, especially in the UK market,” said ProChile.
With over 12 years of experience and profiling over 2 million customers annually across 14 countries, Innzpira has established itself as a trusted partner to over 400 institutions. The company's predictive psychology© and machine learning expertise consistently delivers superior results in a variety of domains including marketing, compliance, sales and customer experience.
