Conversational media platform Bobble AI analyzed 85 million Android smartphones and found that the majority of Indian men prefer gaming applications, while women prefer food and messaging applications.
A Bobble AI report found that users in India spent 50% more time on their smartphones last year, and despite a consistent increase in women’s participation in the workforce, many people still use their smartphones to access payment applications. Only 11.3% of Indian women are Moreover, unlike men, women have little interest in gaming applications. Analysis shows that 6.1% of women are actively working on gaming applications.
According to the report, although the app usage rate for women is generally low, communication app usage rates are relatively high at 23.3%, video apps at 21.7%, and food apps at 23.5%. taller than.
“We found that women who used payment applications (11.3%) and games (6.1%) had the lowest concentration compared to men who used these applications,” said the report.
According to the report, the research was “privacy-compliant” by the mobile market intelligence arm of conversational media platform Bobble AI, using first-party data covering a vast base of over 85 million Android smartphones. It is stated that it was done in a way.
According to Bobble AI, the report examines data for 2022 and 2023 to analyze mobile usage trends and the evolving mindshare of Indian consumers.
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