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If you’re trying to understand the impact of generative AI on the broader digital environment, this new visualization from the Visual Capitalist team will help.
The chart below, based on Sensor Tower data, shows the astronomical growth of generative AI apps. The app is now one of the most downloaded tools after general utilities, banking apps, and social media.
Generative AI has quickly become a must-have for many users, but it’s also interesting to look at how AI tools are used and how it impacts a user’s future potential.
The most common use case for the current wave of generation AI apps (at least ChatGPT) is practical guidance, with general search and writing assistance coming in second and third respectively.
In other words, most people who use ChatGPT primarily use it as a pain aunt or sounding board, an extra presence to bounce ideas off of as they think things through.
Of course, AI tools are also impacting online search, such as Google’s AI preview reducing referral clicks, but as a complement to this graph of AI app download growth, it’s interesting to note the most common usage trends.
There are some interesting considerations for strategic planning.

