This integrated solution begins a new era of digital signage personalization
DENVER, Jan. 8, 2026 (Globe Newswire) — Revolutionizing the digital signage industry, Idomoo and Poppulo today announced a new solution built on AWS that brings real-time, AI-powered, hyper-personalized video to every in-store screen. Scheduled to debut live at NRF 2026 in New York City, the innovation leverages AWS to help retailers easily create fully customized video content at scale, automatically adapt to shopper profiles, store inventory, and other relevant data, and publish that video content on digital signage to drive engagement and sales.
Until now, brands producing on-site marketing videos faced major hurdles: long production cycles, high costs, and significant creative enhancements that made real-time in-store personalization impossible. Idomoo's AI video creator allows anyone to create high-quality marketing videos in minutes. Videos are personalized through real-time attribution data and seamlessly displayed via digital signage powered by Poppulo's enterprise-grade platform.
This integration will be on display live at the Big Show at NRF 2026 Retail at Amazon Web Services booth #4438, demonstrating how retailers can bridge the gap between digital and physical with data-driven AI video.
example:
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Video showing loyal customers their preferred styles as soon as they walk into the store
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Dynamic ads that adapt based on current inventory, time of day, and more.
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Virtual sales concierge with personalized recommendations
structure:
Lucas AI Video Creator allows users to generate on-brand videos from simple prompts. Built on Idomoo's next-generation video platform, Lucas instantly personalizes each video using approved data sources such as POS systems and in-store sensors. All personalization is processed securely according to ISO standards and no personal data is stored.
Poppulo connects directly to these data sources and provides insights to Lucas for real-time personalization. The videos will be distributed through Poppulo's platform, which manages content deployment across the signage network. Intuitive governance tools automatically show the right message on the right screen at the right time.
Further simplifying deployment, retailers can leverage Amazon Signage Stick, an affordable and powerful digital signage media player that seamlessly integrates with Poppulo's platform.
The physical locations of this type of technology are:
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store
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restaurant
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bank
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spa and gym
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medical center
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hotels and resorts
Built using AWS technology, this integrated solution enables brands to deploy cloud-first composable display services that transform their stores into dynamic marketing platforms. By layering features such as computer vision, mobile geofencing, and Bluetooth beacons, retailers can identify known shoppers, understand their in-store behavior, and deliver content that reflects a true 360-degree view of the consumer.
