Hollywood actors coming soon Writers also join the picket lineAs Deadline for signing a new contract Only a few more days until with studio. One of the big issues has to do with artificial intelligence and how it can produce performance.
Harrison Ford turns 80, starring as Indiana Jones young and old. Audiences will soon see a new performance from James Dean, who died in 1955. Another upcoming movie will star Tom Hanks and Robin Wright, who starred in Forrest Gump almost 30 years ago.
AI company Metaphysic is trying to immortalize actors through data capture, where many cameras take images simultaneously. This will allow the performers to appear in future films without being on set.
“There is now a movement for many people to preserve their likeness and collect a library of different datasets that can be used to create performances in the future,” said Metaphysic’s CEO. Tom Graham said. “I think this will be a core asset for all performers.”
But how that likeness is preserved, who has access to it and who cashes it is a major concern of SAG-AFTRA, the union representing actors.
“We are not anti-AI. It is fine for the likenesses, images and voices of performers to be digitally modeled and captured. “The data will not be available beyond its intended use,” said SAG-AFTRA chief negotiator Duncan Crabtree Ireland. rice field.
Those safeguards do not currently exist.
“We need to focus on ethics and how AI is deployed, so we are serious about moving our institutions very quickly to be ready for some of these new potential outcomes. We need to,” Graham said.
