Shake Shack added to its existing vegetarian line-up this week by debuting a new veggie burger and two new plant-based desserts, a non-dairy chocolate shake and a non-dairy chocolate frozen custard. All of this may seem pretty standard, but his two items in particular, the latter, were developed with the help of his AI algorithm named Giuseppe. Yes Giuseppe.
The algorithm is the product of NotCo, a Chilean food tech company that specializes in dairy-free products. Giuseppe’s namesake is the painter Giuseppe His Arcimboldo, a 16th-century painter who painted portraits of each subject’s face using vegetables.
read more
“Similarly, our genius G, Giuseppe, guides us through formulas for replicating certain products of animal origin, using only botanicals,” reads part of NotCo’s FAQ page. To read.
How Algorithms Build Plant-Based Fast Food Menus
AI algorithms work by breaking down animal foods to the molecular level and finding the plant molecules that best mimic the characteristics of that food. On their website, NotCo likens this to building with Lego.
“In a world of thousands of delicious foods, what makes us love what we eat is the characteristic of each product made of the specific molecules that make it. Like the LEGO™ brick pieces in a LEGO™ house. Instead of animal-based LEGO™, you can find whatever LEGO™ you want!
Shake Shack has announced that its new chocolate custard and shake products use NotCo’s plant-based milk. According to NotCo’s website, the company’s signature milk, NotMilk, “slurps, slurps and froths like cow’s milk, but is 100% plant-based.” Its ingredients, presumably identified by Giuseppe at the molecular level, include (among others) water, sunflower oil, pea protein, pineapple juice concentrate, and cabbage juice. But if Giuseppe says it should be there, I’ll go.
In a statement, NotCo’s CEO and founder Matias Muchnick said the inclusion of NotCo’s products on Shake Shack’s menu was “a record-breaking mass appeal, tailor-made, delicious and profitable experience.” It is a clear statement of our ability to create high version products.” market. “
How AI Generates Other Vegan Foods
In addition to Shake Shack, NotCo partnered with Kraft Heinz to create TheKraftHeinzNotCo and used Giuseppe to find plant-based pathways in the company’s product line. Vegan American His Cheese in the form of Kraft Singles was first on the list. We can only speculate that kraft mac and cheese powdered cheese may not be far behind.
A NotCo rep said Shake Shack is the company’s first U.S.-based foodservice partnership, while NotMilk is used by Starbucks, Dunkin’, Burger King and others in the Latin American foodservice sector. increase.
News about AI-based Shake Shack products is a bright spot in an uncertain PR week for artificial intelligence. Geoffrey Hinton, the so-called Godfather of AI, has resigned from Google and said in his extensive statement: new york times He fears that AI could have a dangerous impact on society in the years to come. It includes the point that it is not possible to determine whether it is not. It will turn the job market upside down. To threaten humanity by learning to behave unexpectedly. Autonomous weapons (killer robots) become a reality. It’s all pretty dark!
Giuseppe finds himself in contrast to the doom of killer robots and distorted reality. The image on NotCo’s website is that of rich plants, fruits and vegetables, and what the company sells us is a future where you can taste whatever you want without contributing to the ill effects of animals. . Earth based products. Plus, I’m never happy when a food company adds a delicious and fun vegetarian option to their menu.
Other takeout products
Sign up for our takeout newsletter. For the latest news, follow us on Facebook, twitter and Instagram.
Click here to read the full article.
