The new SaaS solution incorporates the latest predictive and generative artificial intelligence capabilities to help marketers meet the demands of today’s digital + economy.
Santa Clara, California, July 12, 2023 /PRNewswire/ — HCLSoftware, a global leader in enterprise software solutions, today announced an AI-powered SaaS specifically designed to help marketers manage their end-to-end marketing needs from planning to execution. Announcing the launch of our solution, HCL Marketing Cloud. , analytics for omnichannel marketing campaigns. Leveraging state-of-the-art AI capabilities, HCL Marketing Cloud includes predictive and generative capabilities to give marketers control over campaigns, meeting the demands of today’s personalization initiatives and delivering highly targeted campaigns and gain access to deeper audience insights.
HCL Marketing Cloud provides prescriptive and standardized solutions that effectively address complexity across organizations, while enabling marketers to create more personalized and tailored campaigns tailored to the specific interactions of their audiences. Provides deployment flexibility. Predictive and generative AI capabilities offer marketers the opportunity to meet today’s challenges head-on, including the ability to execute real-time customer behaviors, capitalize on revenue opportunities, and create connected customer experiences. .
“Business Cloud is the future of HCLSoftware’s business applications portfolio and the launch of HCL Marketing Cloud is a key part of this strategic shift,” said Raj Iyer, executive vice president and portfolio general manager at HCLSoftware. . “Building on our HCL Unica heritage, we have developed and enhanced a platform that meets the evolving needs of modern marketing. This marks the next chapter in the evolution and advancement of the HCL Unica suite.”
The growing importance of AI is the core driving force behind the launch of HCL Marketing Cloud. By leveraging AI, the platform dramatically improves marketing effectiveness, providing marketers with intelligent insights, automation, and predictive capabilities to improve campaign performance and deliver personalized customer experiences. Offers.
“We are excited to introduce HCL Marketing Cloud, a cutting-edge SaaS solution that harnesses the power of AI to empower marketers in today’s digital + economy. Our marketers are able to drive targeted campaigns, gain deeper audience insights and deliver personalized customer experiences,” said Dario, Debarbieri, Head of Marketing at HCL Software. says Mr.
Marketers can start subscribing to HCL Marketing Cloud at any entry point and grow as needed. HCL Marketing Cloud provides the tools you need to get started with marketing automation, including creating and managing segments, tailoring customer journeys, running outbound batch campaigns, email marketing, real-time personalization, and more.
About HCL Software
HCLSoftware drives the digital + economy by developing, marketing, selling and supporting solutions in four key areas: data and analytics. AI, intelligent automation, enterprise security. HCLSoftware drives customer success through constant product innovation for more than 20,000 organizations, including the majority of the Fortune 100 and nearly half of the Fortune 500.
Source HCL software
