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The volatility in Google Search Rankings has not settled since the core update in June, and is mid-August, and we are hoping for another core update soon. Google has launched a priority source feature for top stories in the US and India. According to Chartbeat, Google's traffic to publishers is stable with AI overview and supports Google's claims. Gary Illyes from Google was interviewed about AI search, AI content, and other SEO topics. Google's John Mueller can hype about Geo, AEO, AIO, and other AI SEO acronyms that are fraudulent and spam. The site was hacked, reducing Google traffic by 50%, fixed the issue but did not recover. Google may be using a popular and undocumented GoogleBot. According to Microsoft's Fabrice Canel, search engines don't have much visibility into conversions from AI searches, and SEO needs to research it. Google Search is testing a new deep dive button. Google and Bing are testing title extensions, various colors, and more user interface changes. Google is testing the Loyalty Merits section of its Merchant Knowledge Panel. Google is testing the horizon above the sponsor's results. Google Ads has a new AI that reduces invalid traffic by 40%. The Google Ads PMAX campaign earns gender exclusions. Google Ads PMAX has a new toggle for sharing cost reports. Google Ads has updated its Policy Help Center article 14. That was the search news this week in the search engine roundtable.
Thank you to the sponsor, Yahoo Search. Yahoo knows that it changes the way people search. And as one of the top US search engines with hundreds of millions of users, Yahoo Search is constantly evolving to offer a simplified, innovative and useful search experience. Yahoo Search offers quick, AI-powered summaries as well as AI chat if you want to dive deeper. Whether it's news, finance, sports, shopping, or instant answers, it leads to what you need.
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