This week we covered more ranking fluctuations in Google Search: Microsoft is testing a new Bing-generated search experience; Reddit blocked search engines like Bing that don't pay for content; Google has no plans to do away with third-party cookies in Chrome; Google will soon test ads in AI summaries; Google is testing quote link icons in AI summaries; Google is testing a save button in AI summaries; Google is using AI summaries in video descriptions; Google added links to Gemini responses; OpenAI launched its own AI search tool, SearchGPT; Google Knowledge Panel uses AI-generated images; Google is testing larger site names and favicons; Google's John Mueller said not to use LLMs for SEO advice; Appel Maps launched its web version in beta; Google Local Services Ads added new budget options; Google Ads added a new sitelinks interface. Google Ads Editor version 2.7 was released. Microsoft Advertising has new brand lists for Performance Max campaigns. Google reported earnings, revealing an 11% increase in ad revenue and huge profits and revenues. That was the search news at this week's Search Engine Roundtable.
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