Factua acquired Intelsio, combining over 10 years of performance marketing excellence with Factua’s AI-powered data, media and agent infrastructure. The deal marks Factua’s latest acquisition in a focused M&A strategy to build a modern performance marketing stack that combines boutique client services with industrial-scale data, media and agent AI.
fact (www.factua.com), a marketing automation company that unifies customer data, AI, and media execution on a single platform, today announced Intelsio (www.intels.io) is a performance agency with over 10 years of experience working in customer acquisition for leading consumer brands. Terms of the transaction were not disclosed.
Performance marketing has quietly entered a new phase. The disciplines that define it, such as affiliate and partner programs, pay-per-call, lead generation, and cost-per-sale, have always relied on experienced operators who understand how to negotiate with partners, read funnels, and run campaigns based on strict CAC. What has changed is that the surface areas of decision-making, such as which creative variants to run, which audiences to bid on, which publishers to onboard, and which calls to route where, are now better handled by machines. Factua’s acquisition of Intelsio is a bet on a simple proposition. In short, winning performance marketing models are neither human expertise nor AI infrastructure, but a tight integration of both.
Intelsio brings a human side to the equation. Founded by industry veterans, the company operates as an extension of its clients’ growth marketing teams, growing brands through strategic partnerships, affinity publishers, performance PR, and a performance-first attitude where agents are only paid when clients show up. His track record includes contributing to transformative growth outcomes, including delivering major customer acquisitions for major brands and supporting multiple brands on multi-billion dollar acquisitions.
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Factua brings the infrastructure and intelligence layer. The Factua platform unifies first-party and third-party data with identity resolution, enables it across email, SMS, paid media, SEO, and outbound, and applies a growing portfolio of AI systems, including self-improving creative loops, AI-powered media buying, and agentic search and listening tools that identify the right publishing partners at a scale that teams can’t reach manually. Factua also operates its own audience properties, including CleanPlates.com, which provides access to premium inventory owned and operated by portfolio brands.
The combined organization provides what has been sorely lacking in the performance space: boutique-level executive attention to every account, backed by a platform that allows you to test, optimize, and scale faster than traditional agencies. Intelsio clients can upgrade their infrastructure without losing their original service model. Factua has deepened its relationships with companies and acquired a team whose pay-for-performance DNA is clearly reflected in how the platform measures success.
The transaction is the latest in Facture’s planned acquisition program focused on companies that bring differentiated capabilities, deep category expertise and growth mindsets into a single operating platform.
Gary Salmiers, Facture’s Chairman and Chief M&A Officer, said:
“We’re building Factua through acquisitions with clear filters: teams with real results, real clients, and real partners whose capabilities grow when connected to our platform. Intelsio is a model example of that. Their performance pedigree is exactly what sophisticated brands are looking for, and the leverage they get from our data, media, and AI stack is significant. This is the pattern we intend to continue executing.”
Jesse Beal, co-founder, president, and CRO of Intelsio, said:
“Our clients hired us because we actually moved the numbers. That doesn’t change. What does change is the ceiling. The speed at which we can test, optimize and scale campaigns within Factua’s platform is a different category of speed than anything we can assemble on our own. For the brands we serve, this is a meaningful upgrade delivered by the same team they already trust.”
Anna Jefferis-Lewis, co-founder and CEO of Intelsio, added:
“Partnerships remain a people business, and our commitment to our brands and partners is to provide strategic affiliate marketing with win-win economics to achieve maximum scale. The task of analyzing the true value of each partnership to ensure the best success for brands and partners is now made possible by AI at a speed previously thought impossible. Combined with our tools, it means we can meaningfully expand our offering to all the brands on our roster, and we’re excited to continue delivering best-in-class affiliate marketing in this ever-changing world. ”
Intelsio’s leadership and team will remain in place and will be able to take advantage of the expanded capabilities of the Factua platform and continue to serve existing customers without interruption.
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