The internet is flooded with some of the weirdest videos that quickly become viral. Recently, several clips featuring odd characters like sharks with sneakers and ballerinas with cappuccino heads have gained a lot of traction from young people, calling these “brain corruption” videos. Thanks to a young startup called Openart, anyone can now make them with just one click.
Founded in 2022 by two former Google employees, OpenART rides the wave of internet culture with over 3 million users each month. The company recently launched the “One Click Story” feature in the open beta version.
This feature is not just for creating stupid tiktoks, but can also be used to create instructional videos, music videos and ads. Users can choose from three styles: character VLOG, music video, or descriptor. You can upload your own character images, add prompts, and make the tool come true.
Editing has become easier
OpenART's editing interface acts as a digital storyboard, allowing users to refine individual scenes in a more sophisticated final product. The platform integrates technology from over 50 advanced visual generation tools to ensure both visual and narrative consistency. This is an area that many video creation platforms still face limitations.
However, the ease of use of the platform also raises questions regarding intellectual property (IP) rights. Some users may attempt to generate videos featuring famous characters such as Pikachu and Spongebob, which could infringe copyright.
As TechCrunch reported, Openart co-founder and CEO Coco Mao said, “We're trying to be cautious about IP breaches. We reject the model we use by default and we can't generate IP characters, but sometimes it slips.”
OpenART's system is designed to block such content by default, but the company acknowledges that certain instances may bypass these blocks. To mitigate this risk, discussions are underway with key IP owners regarding potential licensing agreements.
Growth and future roadmap
Looking ahead, OpenART plans to enhance its one-click story functionality by enabling interactions between multiple characters in the same video. The company is also developing mobile applications that make content creation accessible on the go.
How the platform works
The platform operates on a four-tier credit-based subscription model. The entry-level plan costs $14 per month and includes up to four one-click stories, 40 videos, 4,000 images and 4,000 credits for four characters. Advanced Plan offers 12,000 credits for $30 per month and supports up to 12 one-click stories. For heavier users, the Infinite plan offers 24,000 credits at $56 per month. There is also a team plan that can be used monthly for $35 per member.
Since its launch, Openart has raised $5 million in funding from its core set ventures and DCM ventures. The company reports positive cash flows and forecasts annual revenues to exceed $20 million.
