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CNN
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BuzzFeed said Thursday that it’s teaming up with OpenAI, creator of ChatGPT, to use artificial intelligence to help create content for its audience, marking a milestone in how media companies are bringing new technology into their businesses. Announced.
The company’s co-founder and CEO, Jonah Peretti, said in a memo that “AI-inspired content” will “move from the research and development stage to become part of our core business.” told employees that they can expect
Peretti elaborated that the technology will be used to create quizzes, help brainstorm, and help personalize content for viewers. For now, BuzzFeed won’t be using artificial intelligence to write news stories, a spokesperson told CNN.
“Let’s be clear, we believe that AI breakthroughs will usher in a new era of creativity, allowing humans to harness creativity in new ways, opening up endless opportunities and applications.” Peretti said. “In publishing, AI can benefit both content creators and viewers, inspiring new ideas and inviting viewers to collaborate on personalized content.”
Peretti added, “It’s pretty amazing to see this work in action,” and vowed to “lead the future of AI-powered content.”
Following the news, struggling BuzzFeed stock soared more than 150% in Thursday trading to more than $2 a share.
Media industry leaders are increasingly voicing that artificial intelligence will revolutionize business.
BuzzFeed is the largest digital content creator moving to adopt OpenAI technology into their business, but several other media outlets are taking similar steps.
CNET recently used artificial intelligence tools to create stories. However, the process did not go smoothly, and in the end many articles had to be revised.
In a memo posted online Wednesday, CNET editor-in-chief Connie Guglielmo apologized for the error and said new processes were put in place to prevent future errors.
But Guglielmo said the media would not hesitate to use artificial intelligence in the future.
“The process may not always be easy and clean, but we will continue to embrace it, and all new technologies that we believe will make life better,” Guglielmo said. I am writing.
The Associated Press also began using artificial intelligence to automate news stories nearly a decade ago.
