Fashion Business We are excited to announce a new partnership between BoF Insights, BoF's data and advisory team, and Quilt.AI, a leading artificial intelligence technology company. Together, BoF Insights and Quilt.AI will provide differentiated insights to fashion and beauty clients and create a suite of AI-powered subscription tools. Quilt.AI will work exclusively with BoF Insights in the fashion space.
Through this partnership, BoF Insights' data capabilities and industry expertise will be augmented by Quilt.AI's advanced AI-powered platform to transform big data into human insights and cultural understanding. Processing 1.4 petabytes of data daily and providing a near real-time view of the internet, Quilt.AI's custom models are trained to detect sentiment, cultural codes, emotions, semiotics and more in images, videos and text in local languages and across various contexts. Data sources for the models range from social media platforms such as Instagram, TikTok and Douyin, to search engines such as Google and Baidu, to the open web.
As part of the collaboration, BoF Insights and Quilt.AI will consult with fashion and beauty companies to uncover differentiated insights to optimize brand identity and customer relationships. Example projects include a “Brand Magic” diagnostic based on BoF Insights and Quilt.AI's Brand Magic Index to evaluate a brand's marketing effectiveness, as well as analysis of online conversations about the brand, emerging trends, and customer behavior and sentiment across geographies and demographics.
Additionally, BoF Insights and Quilt.AI will develop self-service subscription tools, including a discourse analysis tool and a trend tracking portal, to give clients access to the latest insights about their brands.
The partnership comes at a key milestone in the growth of BoF's business: in March, the company was named one of 2024's Most Innovative Companies by Fast Company for its AI experiments. Fast Company's Nicole LaPorte said BoF “shows how media brands can leverage AI to add value to their readers, rather than erode their trust with AI-written news articles.”
If you want to find out how BoF Insights and Quilt.AI can support your business, Contact our team.
