Bergquist Inc. has added Trevor Brewster as Director of Business Automation, a newly created role, with Natalya Zaytseva as Director of Marketing to enhance customer support.
Brewster has worked in roles related to entrepreneurship, business management and customer service for over 20 years, with a technology and finance foundation.
In his new role, Brewster will identify opportunities for automation and AI to streamline workflows, reduce repetitive tasks, and enable employees to focus on customer support. This task involves implementing tools designed to concentrate product information, maintain institutional knowledge, and increase efficiency and responsiveness to customer service.
“We look forward to being able to join Bergquist at such a critical time,” says Brewster. “By bringing automation and AI into the organization's daily operations, we can simplify complex processes, reduce manual tasks, and ultimately serve our customers faster and more effectively. These innovations aren't about replacing people. They're giving our team the tools to focus on what's most important and build stronger relationships with our customers.”
Zaytseva has over 20 years of marketing leadership experience, previously being Marketing Director at Crystal Flash Energy and Head of Marketing Operations at Merlin. In his previous role as Americas Marketing Director for X-Rite Pantone, Zaytseva developed and implemented regional commercialization strategies, strengthening lead generation and internal sales capabilities to achieve the company's growth targets.
“This is a great opportunity to be part of a company that is truly committed to our customers and our industry,” says Zaytseva. “We look forward to applying our experience in the marketing and energy industry to expand the presence of already strong Belgian brands, expand more meaningful connections with our customers, and to directly support our strategy with their goals and the company's long-term vision.”
In her new role, Zaytseva will be responsible for moving forward with Bergquist's marketing strategy, focusing on increasing brand visibility, deepening customer relationships and market initiatives with business development goals.
“These appointments reflect our ongoing commitment to innovation and focus on providing our clients with the best possible experience,” said Bergquist CEO Lauren Clark. “By shaping the lead at Trevor's automation and AI initiative, Natalya, is shaping its marketing vision, further strengthening our ability to predict customer needs and deliver meaningful solutions to grow our business. These appointments emphasize the combination of innovation and expertise to ensure that our customers have tools, resources and the need to succeed.”
