Apple's AI strategy is a “disaster,” and the company is lagging behind rivals such as Microsoft, Google, Meta and Openai, Wedbush analyst Dan Ives said in an interview with Bloomberg Tech. Ives said Apple's internal AI efforts failed to impress, pointing to Siir as an example. “Nothing will happen internally,” he said, adding, “it's not happening internally, and no one on the street believes there will be innovations in AI when it comes to AI.”Speaking on the show, Dan Ives reiterated that Apple will need acquisitions and partnerships to stay competitive. “They're going to have to buy it, I mean, look, that's the reality of the situation,” he said.He previously proposed to win the confusion of Apple: AI Search Firm, employ the top talent of AI and consider integrating Google's Gemini AI.Ives also warned that slow growth at Apple could affect CEO Tim Cook's legacy. He said its competitors are actively working with AI, and that Apple must act quickly to secure its position in the next technological revolution.Apple has over 2.4 billion iOS devices worldwide, which gives you a strong consumer base. But Ives said without a bold AI plan, Apple's leadership could be challenged by rivals.
When Dan Ives says it's time for Apple to buy it
This is not the first time Dan Ives has criticized Apple. After the company's global developer conference (WWDC) in June, he wrote in a research note, “it felt like an episode of 'Back to the Future'.” “I rarely mention AI,” Ives said, calling it “the elephant in the room.”“It's clear that Apple's AI-related innovations are not coming from inside the walls of Apple Park,” he said. Ives writes that “time has come” for Apple to make a big win, calling the confusion a “easy” target. He said such a deal could quickly boost Apple's weak AI platform and turn Siri into the “next AI gateway for consumers.”
Investors in Apple: Change CEO
Last month, an analyst at Lightshed Partners said Apple may need leadership changes to focus on product innovation, particularly in the field of artificial intelligence (AI). (A note released on July 9th) analysts said CEO Tim Cook brought operational expertise to top jobs, while the company “needs a product-centric CEO.” “To be clear, Tim Cook was the right CEO at the time of his appointment and has undoubtedly done an incredible job,” the analyst wrote. “Apple sells over $2.0 trillion iPhones with Cook as CEO. In fact, iPhone sales could show signs of this quarter.
