Amagi, the cloud-native SaaS platform powering broadcast and streaming TV around the world, today announced AI-driven artwork generation and transformation as part of its industry cloud ingestion-to-monetization platform Amagi NOW. This allows media companies to move from raw video to fully formatted, platform-ready promotional artwork without leaving the Amagi platform.
Built on the company’s AI layer, Amagi Intelligence, this new feature addresses artwork bottlenecks. A single title delivered to FAST, OTT, connected TV, and social channels can require dozens of artwork variations, including different aspect ratios, localized text, platform-specific safe zones, and branding overlays. In the past, this meant hours of hand-crafting artwork, repeated creative cycles, and frequent rejections from distribution partners. That workflow is automated end-to-end within the platform.
Amagi’s artwork engine doesn’t start with a blank canvas or a static template. It starts with the video itself. AI monitors your content and analyzes every frame for visual composition, thematic salience, emotional resonance, and narrative context to identify the single image that best captures the title’s story.
Images that align with that story become the base artwork for all downstream use. Editorial teams can review, refine, and approve something before it’s published, eliminating hours of manual frame hunting and guesswork while preserving human creative judgment.
Amagi NOW takes one approved base image and converts it to whatever variation a broadcaster needs, including 16:9 for CTV, 9:16 for mobile, 2:3 for posters, 1:1 for social, 4:3 for legacy platforms, and more. The transformation engine intelligently maintains thematic framing and visual integrity while respecting each platform’s safety zones and layout rules.
The result is zero rejection cycles, faster time to air, and consistent visual quality everywhere your title appears.
All artwork variants can be enhanced within Amagi NOW with logos, title treatments, overlays, and branding templates. No need to export to third party external tools. Workflows reside within Amagi’s Media Manager and feature role-based access control, preview capabilities, and a full audit trail so all parties can track what is created, modified, and approved.
Artwork is a hidden operating cost for media companies operating at scale. Amagi’s new features are designed to:
- Reduce artwork time from days to minutes
- Eliminate manual frame selection, resizing, and compliance rework.
- Deliver consistent brand presentation across all delivery endpoints
- Scale multi-platform output without adding headcount to your creative team
“The industry is at breaking point as the sheer volume of platforms outpaces human production capabilities. For a long time, the ‘last mile’ of distribution – getting the right thumbnail for every app and region – has been a manual task that slows down great stories. By teaching AI to understand the “soul” of a video’s narrative, we not only automate tasks but also give back time to creative teams. It’s about moving without ever losing the speed of streaming. “Creative honesty.” Srividhya Srinivasan, Co-Founder and Chief Technology Officer, Amagi. “And beyond solving operational problems, innovations like our AI artwork engine deepen our integration with our ecosystem, directly linking customer success to Amagi’s long-term, scalable growth.”
