Wellesley, MA – May 11, 2026 – TruVideo, a company that built its reputation using AI-powered video technology in the automotive space, is making a big leap into two new high-stakes industries: aviation and insurance. The Wellesley-based company announced an expansion of its video intelligence engine aimed at solving critical operational bottlenecks and cash drains in aircraft maintenance and insurance underwriting and claims.
This move introduces two special solutions: TruVideo AOG For the aviation market TruVideo clarity For the insurance industry. Both platforms are designed to leverage guided, verifiable video capture from a standard smartphone, giving remote professionals the visual data they need to make faster, more accurate decisions.
“We leverage our expertise in the automotive industry to help streamline aviation maintenance operations and transform insurance claims operations,” TruVideo co-founder and CEO Joe Shaker said in a statement. “Our technology leverages verified video and structured data to deliver actionable operational intelligence that helps businesses make faster and more accurate decisions.”
From cars to aviation: a strategic leap forward
TruVideo’s expansion is a calculated move to apply a proven technology framework to new markets with similar fundamental challenges. In the automotive world, video has become a critical tool for service centers to document repair needs, communicate with customers, and get quick approvals. The company is now betting that the same principles of remote visual verification could be a game-changer in an industry where financial risks are exponentially increasing.
This diversification highlights a broader trend in which specialized AI technologies, once honed in specific industries, are being adapted to solve problems across business environments. For TruVideo, our core competency is more than just video. structured video intelligence−Turn raw visual data into secure, verifiable, and actionable assets. With its forays into aviation and insurance, the company is positioning itself as a versatile player in the fast-growing market for digital transformation and remote operations tools.
Landing costs, not aircraft
In the aviation industry, the term “aircraft on the ground” (AOG) represents a massive economic and logistical nightmare. Industry data shows that grounded commercial aircraft can cost airlines anywhere from $10,000 to more than $150,000 per hour in lost revenue, passenger compensation, and disrupted operations. Much of this downtime is spent simply diagnosing the problem and adjusting the necessary parts and personnel.
TruVideo AOG aims to reduce this diagnostic time. The platform allows on-site maintenance personnel, pilots, and crew members to follow a guided process to capture specific videos of potential issues. This secure, high-quality video is instantly analyzed by off-site experts or a central maintenance management team. This remote collaboration enables faster troubleshooting, evidence-based decision-making, and proactive planning.
“Being able to see problems with an expert’s eye without having to fly all over the country is revolutionary,” said one aviation maintenance consultant. “Everything is accelerated. Planners can order and prepare parts, assign the right technicians, and secure bay space before the aircraft lands for repairs.”
While competitors like Librestream and SightCall are establishing themselves in the field of remote assistance with augmented reality, TruVideo focuses on a frictionless guided capture approach that doesn’t necessarily require live AR interaction, simplifying the process for users in the field. The goal is to create standardized, metadata-rich visual records that can be integrated into existing MRO software and workflows.
Clarify risks and claims
In the insurance industry, the core challenges are different, but equally costly: fraud, inefficiency, and underwriting inaccuracies. The Coalition Against Insurance Fraud estimates that fraudulent claims cost the United States more than $300 billion annually. At the same time, customer satisfaction depends on the speed and fairness of the claims process.
TruVideo Clarity addresses these issues by providing insurance teams with visual data from the beginning of the policy lifecycle. For underwriting, applicants are sent a link to take a guided video tour of the property, creating a verified, time-stamped baseline of the property’s condition. This pre-loss documentation is invaluable in preventing future disputes over existing damages.
When a claim occurs, the same technology allows policyholders to submit a guided video of the damage, allowing adjusters to conduct an instant virtual inspection. This dramatically speeds up the claims cycle, reduces the need for costly on-site adjuster visits, and provides clear and indisputable evidence. Structured visual documentation provides a consistent, comprehensive view, giving investigators the evidence they need to fight fraud.
The insurtech market is competitive, with companies like Tractable and Claim Genius using AI to analyze photos and perform damage assessments. TruVideo’s approach focuses on a combination of guided video capture and enterprise-grade security and workflow integration to create a comprehensive system for visual risk management from policy initiation to claims resolution.
Technology driving the remote revolution
Powering both AOG and Clarity is a robust video intelligence engine designed for enterprises. The platform standardizes workflows by integrating video capture directly into a company’s existing operational systems. This can be delivered as an embed, a branded mobile app, or through a simple app-less “instant capture” link sent via text or email.
Security and data integrity are at the heart of this service. The system provides enterprise-grade media management with a cloud-based infrastructure that handles compression, storage, and transfer of large media files. Importantly for these regulated industries, video contains metadata, timestamps, and custody controls to ensure its authenticity. Role-based access control further ensures that only authorized personnel can view or interact with sensitive visual data.
To increase the usefulness of your videos, TruVideo also offers a series of AI-powered integrations. These add-ons include noise cancellation for clear audio even in noisy environments like airport tarmacs, as well as automatic translation, subtitles, and searchable transcripts, making your visual recordings even more valuable and accessible. This technology is a clear example of a broader remote revolution, where AI-powered tools are reshaping traditional, hands-on workflows into efficient, data-driven digital processes that are becoming essential to modern enterprises.
