PETALING JAYA: Advanced chatbots and apps are making it easier for content creators to create election campaign materials, but this raises concerns that artificial intelligence (AI) could be misused. is also causing.
Some content creators believe that harmful and defamatory content generated by AI during election campaigns is usually not approved by the party and is created spontaneously by party “vigilante groups.” I claim that there is.
Content creator Ramli Ali said that even before ChatGPT became popular, he was using AI to help politicians create visuals.
“For political campaigns, AI content is easy to generate. All you have to do is request what you want from the app.
“Then all you have to do is add the finishing touches to the image and watermark to make it your own.
“AI-generated content is legal. The question is whether that content is ethically or morally acceptable to all parties.
“Election campaigns can be very malicious, including personal attacks and defamatory statements. As content creators, we must be careful not to cross the line.
“Professional content creators know the moral line not to cross,” Ramli said, adding that most content creators who use AI-generated content work in the shadows.
(Although AI-generated content remains legal, there are a number of ongoing lawsuits in the US and Europe brought by creators who claim their copyrighted works were used without permission to “train” AI tools.) is).
Another content creator, who wished to be known only by his first name, Tan, said creators need to be quick and creative to ensure their content is effective during election campaigns.
“There is no time during by-elections. You have to come up with a defense in an instant. There is no time to waste, otherwise your rival will have the upper hand,” he said.
Mr Tan said the “cheap and defamatory stuff” was not being done by content creators, but by party supporters who were getting ahead of themselves and not following guidelines.
AI content is being used to grab voters' attention, but party leaders in charge of social media activities for the Kuala Kubu Bahar by-election said content creators cannot do as they please. Ta.
PKR Information Director and Communications Minister Fahmi Fazil said he would not hesitate to crack down on anyone who misuses AI to spread hatred.
“Aside from posts that spread defamation and lies, there are many scams that can mislead people,” he said.
He added that the Malaysian Communications and Multimedia Commission has been directed to take action against them.
Umno Supreme Councilor Datuk Seri Ahmad Maslan said the party has a special team of lawyers to monitor content posted by rivals, including parties in government, during the election period.
When contacted, he referred to the Minister in the Prime Minister's Department (Law and Institutional Reforms) and said: “We have a team led by information officer Datuk Seri Azalina Osman.”
An Umno official said on condition of anonymity that the party has guidelines that any material used to attack rival companies must not be unethical or break the law.
DAP's national communications director Teo Nie Chin also believes there will be more fake accounts impersonating party candidates and leaders to spread disinformation and hate speech during the Kuala Kubu Bahar by-election. He said that
“Pan Sok Thao's candidacy was announced on Wednesday. Yesterday, someone created a fake account on Facebook using her photo,” she said.
Mr Teo, who is also deputy communications minister, said AI has made it easier to generate content.
Selangor PAS information officer Zulk Ahmad said content creators were careful about what they posted on social media as the party had many political opponents.
“Among the guidelines given to content creators are that all content be in line with party principles, protect people's priorities, and be based on facts rather than perceptions.
“PAS uses AI on a small scale to help activists and party volunteers speed up their efforts.
“Overall, PAS leverages more ‘human intelligence’ using information-specific big data analytics and data engineering. PAS has employees specialized in each task,” he added.
Zuluk said the party is also constantly monitoring all social media platforms for any issues related to PAS.
“We have a legal team that is always ready to take action in the event of political exaggeration,” he said.