AI has entered the race for the 2024 Republican presidential nomination.
Politico reported that the Ron DeSantis-backed super PAC released an ad impersonating former President Donald Trump using an artificial intelligence-generated voice.
The ad was created by the “Never Back Down” Super PAC and criticizes President Trump over his recent criticism of Iowa Governor Kim Reynolds. The newspaper called the Republican governor a “conservative defender” and questioned why President Trump would attack him.
Additionally, the quote is written in a voice that sounds like President Trump is talking about holding a rally in support of her. The sentence was excerpted from a Truth Social comment posted by the former president on July 10, after Reynolds said he would remain neutral rather than endorse the candidate in the nation’s first primary. It is.
“I gave Kim Reynolds the post of governor, and when she fell behind, I endorsed her, held mass rallies, and she won,” Trump said. says a voice like “Now she wants to be ‘neutral’. I won’t invite her to the event! “
In a 30-second spot, Trump says he should support the Republican Party instead of attacking it, and asks, “What happened to Donald Trump?”
Politico reported that a person familiar with the ad confirmed that Trump’s voice was generated by an AI and will be aired throughout Iowa starting today.
With an ad buy of at least $1 million, it’s a huge buy early in the primary cycle and signals a potential new frontier for political advertising. Impersonators have been used in election ads, but this is the first time he has used AI-generated content to mimic his opponent. An unconfirmed suspicion that a previous DeSantis ad was using AI to make it look like President Trump was kissing Dr. Anthony Fauci.
Trump’s representatives criticized the use of artificial voices.
“The blatant use of AI to fabricate President Trump’s voice is an attempt by Always Back Down and Jeff to deceive the American public knowing that the Desanctimonias camp is on life support. It’s a desperate attempt by Law,” Chris Lasivita, a senior Trump campaign adviser, told Politico, capitalizing on Trump’s remarks. Nickname for the Governor of Florida and refers to a high-ranking official in the pro-DeSantis Super PAC. “After losing big donors and cutting staff, they are now outsourcing their work to AI, much like they want to outsource American work to China.”
The Morning Consult’s latest poll on the Republican nomination race put Mr. Trump in the lead with 55% support, followed by Mr. DeSantis in second place with 20%. None of the other candidates broke double digits.
The New York Times reported in May that Never Back Down would spend at least $200 million to support Mr. DeSantis’ efforts to win the 2024 nomination, a departure from the campaign. is working closely with
SuperPAC previously used AI to superimpose a fighter jet over an ad depicting DeSantis’ speech, Forbes reported.
The use of AI to imitate famous actors and other figures is a major issue in the advertising industry, as well as in film and television, and is central to the current Hollywood strike.
