PropellerAds announced the launch of NIKO AI, the first AI agent available on a multi-source advertising platform.
Integrated directly into self-service platforms, NIKO AI helps advertisers handle routine campaign management tasks and streamline daily media buying workflows. The assistant can support you at various stages of campaign management, from campaign creation and bid strategy recommendations to statistical analysis and optimization support.
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Unlike many AI tools, NIKO AI requires no additional setup. Users can start interacting with the assistant directly within their PropellerAds account by clicking the “Launch with AI” button. And the best part is, NIKO AI speaks languages like English, Spanish, Portuguese, Hindi, Russian, and more.
Current features available through NIKO include:
For beginners
- Guide you through the campaign launch process in one conversation.
- Bid strategy recommendations.
- Currency conversion to US dollars.
For experienced media buyers
- Draft a smart campaign.
- New GEO scaling support.
- Reduced manual optimization.
- Advanced reporting on demand.
NIKO AI Agent is now available directly within your account.
Simply sign in to PropellerAds’ self-service platform and click .Activated by AI” Press the button in the top right corner to start chatting.
No additional setup, integration, or additional steps are required.
NIKO AI is designed as a conversational assistant that communicates in natural language, allowing users to interact just like their teammates. At the same time, advertisers have full control over their campaigns. AI agents do not make decisions independently and always require explicit user approval.
According to PropellerAds, NIKO’s capabilities will continue to expand. The company is already working on deeper creative analytics, predictive bid suggestions, and support for additional ad formats.
This is just the beginning for NIKO.
As PropellerAds’ first AI agent, NIKO continues to evolve with each interaction.
New features are already in development, including more advanced creative analytics, predictive bidding recommendations, and support for additional ad formats. With each conversation, NIKO is able to better understand what advertisers need most.
