The 2025 holiday shopping season is The use of technology tools is increasing. According to the latest Statista report: 30% of US consumers plan to use artificial intelligence (AI) to find Christmas dealscompare products and create gift ideas.
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In other words, 3 in 10 Americans We will become more dependent on AI tools during the holiday shopping process. This behavior includes:
- Find promotions and discounts (30%)
- Compare products between different stores (30%)
- Summary of reviews and product descriptions (26%)
- Browse and purchase with an AI assistant (twenty one%)
- Create personalized gift ideas (19%)
This data shows that not only is AI part of a broader technology conversation; Already a practical tool for everyday consumersespecially during high-spending seasons such as Christmas.
According to the survey results, 56% of holiday budgets are already spent onlinewhich means integrating AI into the shopping experience Potential to be a direct competitive advantage.
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Which AI features will holiday shoppers use most?
Key AI applications during the shopping season include:
- Lowest price detection
- price drop alert
- Create a shopping list according to your budget and preferences
- personalized recommendations
- Chatbots and customer service assistance
These features will help users Optimize your time, make informed decisions, and find deals fasterthis is especially important during the Christmas period when promotions change daily.
Which generation is most using AI to find holiday deals?
The report breaks down AI usage by generation and reveals:
- millennial generation Price search uses AI the most: 36%
- generation z: 28%
- Generation X: 28%
- baby boomer generation: only 15%
moreover, 72% of Millennials They say they use some form of AI tool for holiday shopping. in contrast, 71% of boomers They say they don't use any such tools.
Who is using AI the most to find Christmas gifts?
According to Statista data, 32% of men Use AI to find the best price. 21% of women do the same. However, women are more interested in features such as: Create a gift list based on your budget or Generate personalized recommendations.
AI Grinch?
The report also analyzes why. 42% of consumers have no plans to use AI While holiday shopping:
- They prefer to personalize their experience: 52%
- they don't trust AI: 27%
- They are afraid that the proposal will become general:20%
- They believe the results may be biased towards certain brands:15%
- They don't know how to use AI:12%
These numbers come despite advances in AI adoption. Barriers still exist when it comes to trust, knowledge and perceived quality.
How will the introduction of AI impact your e-commerce strategy?
The increasing use of AI among consumers A significant opportunity for retailers and brandswho can:
- integrate Smart product recommendation system
- use Virtual assistant to help you navigate the catalog and answer questions
- Personalize your holiday campaigns and Dynamically segmented, AI-driven targeting
- offer Predictive shopping experiencepredicting needs and common purchases
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