Publicis will dedicate a hand-picked team of the best creatives, analysts and account leaders to work exclusively with Vodafone across global and local markets, driving new levels of brand consistency, uniqueness and creative excellence.
The new approach leverages creative teams and industry-leading AI intelligence to deliver brand identity and personalized consumer marketing at scale.
As the next step in its strategy to increase brand investment and awareness, Vodafone Group appointed publicis We support you in transforming your approach to creativity and production. Vodafone Group and its five European operating companies will initially begin cooperating with the new distributor.
Publicis will dedicate a hand-picked team of the best creatives, analysts and account leaders to work exclusively with Vodafone across global and local markets, driving new levels of brand consistency, uniqueness and creative excellence.
Vodafone will also be the only operator in select European business markets with access to Publicis' industry-leading technology platform Leona. Leona is an all-in-one content platform powered by the marketing industry's most advanced consumer intelligence. Vodafone leverages a simulated audience of 70 million telecom IDs created using Agent AI to generate insight-driven creative content in real-time with unprecedented accuracy.
The Leona platform will enable Vodafone marketers to connect with content creators and influencers to develop AI-driven creative. This capability has enabled Vodafone to quickly experiment with new ideas, derive deeper customer understanding, and deliver hyper-personalized marketing experiences to consumers and businesses at scale and quickly.
“This is the latest step in our strategy to invest in our brands and enable growth for our business. The addition of Publicis will enable the convergence of human and artificial intelligence across our markets, setting Vodafone apart by delivering ground-breaking, hyper-personalised, relevant and engaging marketing to our customers.”
– Anne Stilling, Brand, Insights, CXX Strategy Director, Vodafone Group
